Tampi, A MSunny PhilipKAU2020-02-072020-02-071984http://krishikosh.egranth.ac.in/handle/1/5810142701PGThis study titled "study on the Agricultural Information support provided through radio to farmers by KAU" was carried out with the following objectives. 1. To analyse the programme content of the 'Farm school on the air on plant protection. 2. To study the level of Knowledge and attitude of the farmer listeners on the programme content. 3. To assess the extent of adoption of the recommendedpractices by the farmer listeners. 4. To evaluate the listening behaviour of farmer- listenars involved in the programme in terms of their personal characteristics. 5. To make a comparison of different modes of presentation in terras of listeners preferences. The salient findings of this study are the following The lessons of Farm School on the air on plant protection in general were valued to be good in transition coverage utility and relevance and average in comprehension stress on Key points illustrativeness and fourableness. The different content characteristics were ranked In the order namely transition, coverage, utility relevance. favourableness, 'stress on key points' illustrativeness and comprehension. The most suited time was found to be7 to 8 pm for the broadcast of Farm school on the air and 15 minutes was considered to be the ideal duration. The question-answer mode was ranked the best for the delivery of lessons followed by interview# discussion and talk. Radio as a source of farm information enjoyed high credibillty second to 'agricultural experts' and higher than newspaper.ennullThesis