Bhat, AnilThakur, Shagun2023-11-022023-11-022023-10-12Thakur, S. 2023. A study on Consumption of Agricultural Inputs and Analysis of Market Share of Agri Input Companies for Cereal Crops in Jammu District, MBA. Project SKUAST-Jammu.37072https://krishikosh.egranth.ac.in/handle/1/5810200097Inputs for agriculture include commodities like seeds, fertilizer, insecticides, and equipment that are necessary for increasing agricultural output and guaranteeing food security. They provide the framework for contemporary farming methods, allowing farmers to maximize yields and uphold sustainable agricultural practices. Hence a study titled, “A study on Consumption of Agricultural Inputs and Analysis of Market Share of Agri Input Companies for Cereal Crops in Jammu District” was carried out in which CAGR, Factor analysis, Garret’s ranking, tabular analysis, and various regression models were used and secondary data was collected from various published sources/agencies. A total of 60 farmers, 10 retailers, and 10 distributors were interviewed using a pre-tested schedule to conduct the study. In the survey, it was found that there has been a rising tendency in the consumption of certified cereals quality seed, fertiliser, and pesticides in India and Jammu & Kashmir over the previous years. The majority of the money spent by farmers in the Jammu district goes towards fertiliser inputs for growing paddy and wheat. Jammu's farmers underutilize fertilisers for the majority of the time. The market for urea and DAP was dominated by IFFCO, and in case of MOP IPL owns the majority of the market share. The Bayer firm dominates the weedicide, fungicide, and insecticide markets. According to retailers and distributors, Yamuna seeds hold the bulk of the market share for wheat and paddy seeds, respectively. Product characteristics, Branding & Pricing, Packaging & Labelling, and Promotion & Advertisements were factors that affect farmers' brand preferences, on the basis of results. Farmers were most influenced by banners and posters used in promotional activities for the sale of agri-inputs, while retailers and distributors were most influenced by frequent visits from company representatives used in promotional activities for the sale of agri-inputs.EnglishThesis