Chhaya A.BadigerGeeta Malagar2016-10-182016-10-182005http://krishikosh.egranth.ac.in/handle/1/80821A study on Radio listening and televiewing behaviour of rural women was undertaken during 2006-07 in Belgum district of Karnataka state. Sample consisted of 200 rural women viz., 100 radio listeners and 100 televiewers from Naganur, Tukkanatti, Kalloli and Sanganakeri villages of Gokak taluk. Pre-tested interview schedule was used for collection of information. Radio and Television programmes were classified into four categories namely farm, home, community and anyother programmes. Anyother programme included news, quiz, cinema and its songs, employment, crime, entertainment, astrology, serials, philosophical, educational programmes etc. Amongst all these programmes majority of the respondents had listened and viewed only entertainment programmes. Highest time was spent on listening to any other programmes (84.34 min. out of 374 minutes) followed by home programmes (47.44 min. out of 220 minutes), farm programmes (15.36 min. out of 75 minutes) and community programmes (3.15 min. out of 65 minutes). With respect to television highest time was spent (256.6 min out of 2,400 min.) on entertainment programmes followed by home programmes (8.54 min. out of 120 min.), community programmes (5.45 min out of 120 min.) and farm programmes (3.00 out of 120 min.). Rural women strongly agreed that radio and television programmes are in simple language and helpful for adoption of technologies and give more information. Lack of leisure time for rural women was the important problem for not listening and viewing to all radio and television programmes regularly as mentioned by large majority of rural women. . They preferred simple programmes in local language, programmes to give timely information and they wanted detailed information on income generating activities.Thesis