DR. R. S. PUNDIRSoni, Devalbahen Sudhirkumar2017-02-162017-02-162014http://krishikosh.egranth.ac.in/handle/1/5810001230The research project entitled “Market Penetration of Amul Dahi in West Ahmedabad City” is mainly focused on actual market of Dahi. The study used census approach and census unit consisted of Amul milk retailers of West Ahmedabad city. A total of 1320 milk retailers were studied to meet the stipulated objectives. The study has three specific objectives viz. to find the current market of dahi, reasons for not selling Amul Dahi by retailers and the alternatives to encourage retailers to sale Amul Dahi in West Ahmedabad city.eneconomics, biological phenomena, resins, productivity, technological changes, exhibitions, developmental stages, marketing, biological development, selectionmarketingThesis