D.A.NithyashreeMadhu.Pattanshetti2016-11-072016-11-072010http://krishikosh.egranth.ac.in/handle/1/84293The study was conducted during 2009-10 in Dharwad district of Karnataka state to investigate the awareness and listening behaviour of Krishi Community Radio Station listeners. The data was collected from 76 women and 76 men respondents, selected based on random sampling from four villages in Dharwad taluk through personal interview schedule. The results showed that majority of the respondents were of young age (81.58%), married (69.74%) and 44.08 per cent were literates. Most of the respondents possessed radio sets (60.53%) and were listening to the radio at home (93.42%). Higher number of respondents were aware of Krishi Chintana programme (85.53%) followed by Pakshika Salahegalu (81.58%) and Vigyanigala Sandarshana (53.29%). Fifty two per cent of the respondents preferred Krishi Chintana programme followed by Pakshika Salahegalu (46.71%) and Avishkaragalu (32.89%). Sixty eight per cent of the listeners had medium level of listening behaviour and more than half of the respondents (57.24%) listened to the programmes only for half an hour. Seventy five per cent of the listeners said that duration of the programmes were not adequate. Most (61.84%) of the listeners faced lack of signals as a major problem followed by power cut (54.61%) and burden of household/field work (32.89%). Higher number (59.87%) of listeners suggested that programmes must be broadcasted in the morning (9am–12pm) and evening (6pm-9pm) time followed by improvement in the network coverage (54.61%). Twenty eight per cent of the listeners preferred news as an additional programme. The question and answer format of presentation was most (66.45%) preferred by listeners followed by interview with farmers (51.32%) and dialogue (41.45%). The awareness level of programmes was associated with education, family size and land holding of the respondents. Listening behaviour was associated with education and family size of the men listeners.Thesis