Anita RaniSharma, Ishika2018-09-122018-09-122015-07http://krishikosh.egranth.ac.in/handle/1/5810072762Technological developments and their adaptation in every field of life are visible all over the world. One such sphere where technology has taken up rampantly is retailing of apparels and accessories. E-retailing has been taken up more by the technology driven males in the society globally. GBPUAT, Pantnagar a premier agriculture university of India has a set of demographic conditions that has led residents involving students in hostel to pick up e-shopping practices. Online shopping holds a great potential for young generation who are the key shoppers and prefer to buy products through online. The study was, therefore, planned, to find out the prevalent practices of online buying of products, to study the factors affecting e-purchase of apparels and accessories among male consumers and to determine the attitude of male buyers towards e-shopping of apparel and accessories. The targeted respondents were the undergraduate and postgraduate students of nine hostels of GBPUAT, Pantnagar, Uttarakhand. The study was exploratory in nature involving survey through use of 2 set of questionnaires and an attitude scale. The data revealed that more than half of the respondents practiced online shopping. Flipkart was most visited site and they preferred cash-on delivery mode of payment for online purchases. Apparels and accessories was purchased by most of the respondents online and spent approximately in the range of ` 1001-3000 in a month. Most of the respondents were aware of all the aspects of online shopping of apparels and accessories namely, availability of apparels and accessories, their information on e-retails sites and purchase process offered by e-retail sites but their overall awareness level was moderate. Personal characteristics were the factor affecting most their practice of online shopping of apparels and accessories. Respondents followed all the steps required for online shopping of apparels and accessories and considered checking the options for delivery of product as one of the most important step since cash on delivery was preferred payment option. Overall the attitude of both the undergraduate and postgraduate students was positive or most favorable toward online shopping of apparels and accessories but their attitude for different aspects of online shopping were varied from each other. No relationship was found between age, religion, education level, field of specialization and residential background of the respondents and the attitude of respondents toward online shopping of apparels and accessories while the source of money for their monthly expenses had a significant relationship with the attitude of respondents toward online shopping of apparels and accessories.ennullThesis