Vasishth, Amol (Dr.)Pundir, SmritiAhmad, Taufiq(Dr.) (Co-advisor)2023-02-102023-02-102022https://krishikosh.egranth.ac.in/handle/1/5810193577M.Sc. ForestryThe present study entitled “Marketing and livelihood assessment of Hill Bamboo based products in Western Himalayan region of India” was conducted to study the socio-economic profile and livelihood support of hill bamboo artisans, marketing channels adopted by hill bamboo artisans along with marketing constraints and topropose the marketing strategies. The data for the present investigation pertains to the year 2021 was collected from 60 hill bamboo artisans during the month of August to October. The data collection was done using pre-tested questionnaire. The results of the study indicated that preparing of traditional hill bamboo handicrafts is an age-old practice as a source of livelihood for scheduled caste families and were mostly educated up to primary school, had small and joint families. Most of the artisans had earning between Rs. 2001- 2500 from hill bamboo activities. 86.67 percent preferred farming to Hill bamboo activity as their primary source of income whereas 13.33 percent of the artisans preferred Hill bamboo activity to farming. In marketing of products two marketing channels were identified viz., Channel- I artisan ⤑ consumer and Channel –II artisan ⤑ retailer⤑ consumer or artisan⤑ wholesaler ⤑ consumer. Majority of artisans preferred channel-I to channelize their products to the end consumer. The major problem faced by artisan families in marketing their products were, irregularity in demand, fluctuation in price of the products and lack of transportation facilities. 70 percent of the artisan were not aware about information and current market price of the products. Majority of artisan families suggested to provide transportation facilities and training programs to the artisans. On the basis of the results it is suggested that, to improve marketing system and socioeconomic condition of artisan families MSP formulation, promotion of hill bamboo products, providing marketing workshops with the cooperation of the government is essential in the study area.EnglishThesis