Varma, S.K.Yadav, Monika2017-06-032017-06-032013http://krishikosh.egranth.ac.in/handle/1/5810014424The present study was conducted in Haryana state. Fifty rural women from each Hisar, Bhiwani, Sonipat and Kaithal districts were selected randomly for assessing information/media needs of rural women regarding fruits and vegetables processing and preservation. On the basis of weighted mean scores and ranks messages having high five ranks and four sub-messages from each selected messages got higher rank were finally selected for media preparation. Selected messages were pickle making, chutney: a safe and tasty food product, preparation of murabba, making squashes and drying of fruits and vegetables. Standard procedure for development of media were followed. The effectiveness of printed manual was assessed through several parameters. Overall weighted mean scores revealed that accuracy, coverage, objectivity, writing style, content presentation, illustration and compatibility was perceived to be high for all the messages. Effectiveness of Compact Disc (CD) in terms of audio quality, video quality, presentation of message, content importance and suitability and text was rated as high. The content validity ratio for all the attributes of CD and printed manual was found to be significant (as per Lawshe, 1975). Inter consistency reliability for CD and printed manual was found to be statistically significant at 5 per cent level of significance. Field applicability was also found to be high for all the messages. The impact of CD was found to be significant for gain in knowledge and change in attitude. The impact of CD on rural women was found to be 63.51 per cent which is of moderate level. Occupation (r=0.451*), education (r=0.629*), income (r=0.510*), land holding (r=0.413*), and cultivated area under fruits and vegetables (r=0.437*) had positive and significant relationship with knowledge acquisition. Attitudinal change of rural women was found to be positively and significantly related with occupation (r=0.196*), education (r=0.676*), income (r=0.455*), land holding (r=0.279*), and cultivated area under fruits and vegetables (r=0.481*). Therefore, it can be concluded that rural women who had cultivation as their major occupation, educated, large land holding, cultivated large area under fruits and vegetables had knowledge acquisition and favourable attitude towards fruits and vegetables processing and preservation after exposing them through CD.enFruits, Fruit vegetables, Preservation, Biological phenomena, Pickles, Vegetables, Selection, Drying, Mangoes, PackagingThesis