Manjunath, LSandesh, H M2019-08-092019-08-092004No. of references 81http://krishikosh.egranth.ac.in/handle/1/5810120656"The study was undertaken in selected districts of Karnataka state based on strength of Kannada farm magazine readers. The farm magazines selected for the study were 'Sujathasanchike' and 'Sirisambruddhi'. A sample size of 60 Kannada farm magazine readers from each of the farm magazine were selected, thus constituting a total sample of 120 Kannada farm magazine readers. The important findings of the study were: It was found out that there was a significant association between satisfaction level and the variables such as progressiveness, education, risk orientation, mass media utilization, social participation, farming experience and attitude towards print media of the Kannada farm magazine readers. Majority of the respondents possessed television sets, radio and found to subscribe newspapers. One third of the respondents had regular contact with the extension personnel such as Veterinary and Animal Husbandry Officers and Agricultural Officers. Fifty per cent of the respondents belonged to medium economic motivation, medium progressiveness category and the same percentage of the respondents had favourable attitude towards print media. With respect to extent of satisfaction, 57.50 per cent of the respondents were satisfied with different component of the farm magazines, which includes name of the magazine, attractiveness, letters used, accuracy of messages and timely publication of the farm magazines. Two third of the respondents encountered the problems of irregular distribution and non-availability of farm magazines in rural areas and majority of respondents have suggested for publishing information on prescribed page and making information available on high-tech agriculture."ennullThesis