Dr. Mahesh R. PrajapatiSHASHANK JAIN2017-02-272017-02-272014http://krishikosh.egranth.ac.in/handle/1/5810002755This project entitled “A study on consumer satisfaction of Panchamrut dairy products in Panchmahal district of Gujarat state” was carried out in lines of the objectives; to know the purchase behaviour and factors considered by customers before purchase of selected dairy products also to find out the perceived importance of attributes responsible for satisfaction and performance after use and to know the process of problem redresses adopted by consumers and feedback mechanism from dairy.enBusiness managementmarketingThesis