The present study was conducted in South Transect of Bengaluru covering Bengaluru Urban and Ramanagara districts. The study analysed the backward and forward linkages, financial viability, and production efficiency of goat enterprise; marketing of goat; consumer preference for goat meat; and production and marketing constraints of goat enterprise. The primary data was collected from 40 goat farmers, 90 consumers, and ten butcher-cum-traders. The backward linkages in goat enterprise included sourcing of credit, goats, fodder, feed, water, labour, and veterinary care; while the forward linkages included sale of goats and manure. The total cost incurred and gross returns realised per annum for rearing a flock size of 33 goats was Rs. 2,26,950.18/- and Rs. 2,97,090/- respectively, resulting in net returns of Rs. 70,139.82/-. At 12 per cent discount rate, the NPW, BCR, and IRR were found to be Rs. 89,351.75/-, 1.08, and 25.02 per cent, respectively, indicating financial viability of goat rearing. The cost of labour and fodder cost were the important factors which had positive impact on returns from goat rearing. Two marketing channels were prevalent, viz., Channel I: Farmer – Farmer / Consumer and Channel II: Farmer – Butcher – Consumer. Freshness was the major factor influencing the consumption of goat meat. High mortality rate of kids was the major production constraint while lack of market information was the major marketing constraint faced by goat rearers. The study recommended conduct of animal health camps on a regular basis and training programmes on scientific rearing of goats by the authorities concerned.