Usage pattern of ICT among the members of PAU Kisan club for seeking farm information
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Date
2019
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Punjab Agricultural University, Ludhiana
Abstract
The present study entitled, “Usage Pattern of ICT among the Members of PAU KisanClub for Seeking Farm Information” has been conducted by randomly selecting 120 active members of PAU Kisan Club. A structured interview schedule was prepared on identified objectives to interview the respondents personally for collecting data. It was found that majority of the respondents were matriculate, having age less than 35 years, and are semi-medium (2-4 ha) operational land holding. WhatsApp emerged as the most frequently used ICT among respondents with overall mean score of 2.78 and was found to be accessed by 93.40 per cent respondents for acquiring farm information, followed by YouTube (76.16%), Facebook (59.16%) and PAU farmer portal (29.17%). On an average, daily time spent by the respondents were reported to be 44.05 min on WhatsApp, 38.22 min on Facebook and 35.48 min on YouTube. Nearly half (45.83%) of the respondents use to receive 50-100 messages per day. Study revealed that 87.50 per cent of the user farmers were satisfied in accessing information from WhatsApp, followed by PAU farmer portal (71.43%), Facebook (63.38%), YouTube (46.73%). Age, number of family members and farming experience of the respondents was found to be significantly and negatively correlated with the use of ICT and satisfaction level of the respondents, however education of the respondents were found to be positively significantly correlated to the use of ICT and satisfaction level of the respondents. Poor internet connectivity (76.67%), lack of region specific information (94.57%) and maintenance cost of ICT (60.84%) were the major problems confronted by the respondents. Lack of trustworthy information was another constraint faced about one-third (35.8%) of the ICT users. Other problems reported by the farmers were language barrier, lack adequate skills, storage and retrieval of the information.
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