ANALYSIS OF COMMERCIAL DESI BIRD VENTURE IN NAMAKKAL DISTRICT
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
TANUVAS
Abstract
The growth of broiler farming in lndia resulted in polarisation of meat market.
The polarisation of market resulted in emergence of divergent group of consumers
with preference towards desi bird products resulting in a niche market for desi birds. ln
order to tap the above niche market, commercial desi bird venture has emerged out in
the last decade in Namakkal district. This necessitates to analyse the commercial desi
bird venture in Namakkal district of Tamil Nadu.
Description
TNV_TH_2016_MVN14015
Keywords
Veterinary Science