A Study on Management Efficiency of Cut Flower Growers

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Date
2012
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UAS, Dharwad
Abstract
The study was conducted in Pune and Satara districts of Maharashtra state. Data was collected by personal interview method from 150 cut flower growers growing gerbera, rose and carnation, (fifty each). Management efficiency of cut flower growers was measured on nine components viz., knowledge about improved cultivation practices, adoption of improved cut flower production practices, ability in planning, rationality in decision making, ability in seeking information, ability to coordinate activities, risk orientation, ability in rational marketing and competence in evaluation. Nearly 43.00 per cent of growers belonged to moderate management efficiency, followed by low (30.67%) and high (26.66%) category, respectively, with a mean management efficiency index of 73.31 and SD of 6.85. Education, experience in cut flower production, participation in training programs, extension participation, organizational participation, economic motivation, scientific orientation and innovative proneness of growers were found to have a positive and significant relationship with management efficiency of growers, irrespective of type of cut flower grown. The regression model predicted 71.50 per cent variation in management efficiency among rose growers followed by carnation (68.90%), gerbera (68.00%) and 60.80 per cent of overall growers. Regarding direct and indirect effect of independent variables, participation in training was the most important variable that affected the management efficiency of gerbera growers directly and indirectly. Participation in training had the maximum direct effect while extension participation exhibited maximum indirect effect on management efficiency of rose growers. Experience in cut flower production and economic motivation had the maximum direct and indirect effect on management efficiency of carnation growers. Experience had the direct largest effect followed by economic motivation and participation in training programs, while scientific orientation, extension participation and innovative proneness had the largest total indirect effect on the management efficiency of overall growers.
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