A Study on Management Efficiency of Cut Flower Growers
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Date
2012
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UAS, Dharwad
Abstract
The study was conducted in Pune and Satara districts of Maharashtra state.
Data was collected by personal interview method from 150 cut flower growers
growing gerbera, rose and carnation, (fifty each). Management efficiency of cut
flower growers was measured on nine components viz., knowledge about improved
cultivation practices, adoption of improved cut flower production practices, ability in
planning, rationality in decision making, ability in seeking information, ability to coordinate
activities, risk orientation, ability in rational marketing and competence in
evaluation.
Nearly 43.00 per cent of growers belonged to moderate management
efficiency, followed by low (30.67%) and high (26.66%) category, respectively, with
a mean management efficiency index of 73.31 and SD of 6.85. Education, experience
in cut flower production, participation in training programs, extension participation,
organizational participation, economic motivation, scientific orientation and
innovative proneness of growers were found to have a positive and significant
relationship with management efficiency of growers, irrespective of type of cut flower
grown. The regression model predicted 71.50 per cent variation in management
efficiency among rose growers followed by carnation (68.90%), gerbera (68.00%) and
60.80 per cent of overall growers.
Regarding direct and indirect effect of independent variables, participation in
training was the most important variable that affected the management efficiency of
gerbera growers directly and indirectly. Participation in training had the maximum
direct effect while extension participation exhibited maximum indirect effect on
management efficiency of rose growers. Experience in cut flower production and
economic motivation had the maximum direct and indirect effect on management
efficiency of carnation growers. Experience had the direct largest effect followed by
economic motivation and participation in training programs, while scientific
orientation, extension participation and innovative proneness had the largest total
indirect effect on the management efficiency of overall growers.