Value chain analysis and factors affecting price of kinnow in Punjab
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Date
2021
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Punjab Agricultural University, Ludhiana
Abstract
Kinnow is widely grown as citrus fruit and its 70 per cent area falls under Fazilka and
Hoshiarpur districts in Punjab. The value chains of kinnow have emerged as an important
concept for better marketing and value addition. This study was undertaken to analyse the
value chains and factors affecting the price of kinnow in Punjab during 2020-21. The primary
data were collected from 80 different sized kinnow growers spread over Fazilka and
Hoshiarpur districts. The primary data were also collected from wholesalers, retailers and
processing plant. The study reveals the involvement of diverse stakeholders participating in
the value chains. Value chain with less number of middlemen was most efficient as compared
with the channels with more numbers of intermediaries. The producer share in consumer’s
rupee was 34.6 per cent in channel I whereas in channel IV it was 93.2 per cent in Fazilka
district and it was 32.9 per cent (channel I) and 93.5 per cent (channel IV) in Hoshiarpur
district. Value added products of kinnow i.e., kinnow juice and concentrate was found among
the value chain (Producer-Processor-Distributors-Consumer). The findings confirm the
inverse relationship between arrivals and prices of kinnow. Major production and marketing
related problems faced by kinnow growers were pest and disease attack, price fluctuations,
perishability etc. The study suggests the need of better market facilities, transport incentives,
establishment of more processing units in order to realize the better prices for their kinnow
produce in Punjab.
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Citation
Manhas, Neha (2021). Value chain analysis and factors affecting price of kinnow in Punjab (Unpublished M.Sc. thesis). Punjab Agricultural University, Ludhiana, Punjab, India.