A STUDY OF SERVICES AVAILED BY THE FRUIT GROWERS OF CLUSTER-I UNDER NATIONAL HORTICULTURE MISSION IN PUNJAB
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Date
2012
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Punjab Agricultural University, Ludhiana
Abstract
This study was undertaken to know the services availed, satisfaction, problems and
suggestions of the fruit growers and problems faced by the extension personnel of cluster I
under National Horticulture Mission. Four districts of cluster I namely Bathinda, Faridkot,
Ferozpur and Mukatsar were selected. A sample of 120 fruit growers was selected using
proportional allocation method and all the extension personnel were selected for the study.
For data collection two instruments were prepared. Interview schedule was prepared for fruit
growers which had two parts. First part consisted of socio-personal characteristics while
second part dealt with services availed, satisfaction, suggestions and problems faced by the
fruit growers regarding services of National Horticulture Mission. The findings of the study
showed that most of the respondents engaged in fruit cultivation were in the age group of 36
to 53 years, belong to nuclear family, had matriculation as their educational level, operational
land holding of 4.40 to 20.02 acres and had fruit growing as their main occupation. Majority
of respondents had dairy farming as subsidiary occupation, 12-24 years fruit growing
experience, not acquired training regarding fruit growing under NHM. Most of the
respondents were medium on extension contacts, mass media exposure, risk bearing capacity
and scientific orientation. A vast majority of respondents reported that Department of
Horticulture was the first source of information regarding services of NHM. A large number
of respondents availed service of establishment of new orchard followed by rejuvenation of
senile plantation and showed satisfaction regarding various services rendered by NHM.
Majority of the respondents gave reasons of satisfaction in descending order timeliness,
assistance provided by concerned authorities, good results of services, quality of inputs.
Lengthy documentation procedure, less quantity of inputs and amount of subsidy, payment of
subsidy in installments were the problems faced by the respondents regarding services under
NHM. Quantity of inputs given should be increased, marketing hub should be created for
marketing were the suggestions given by the majority of the respondents. Lack of mother
plant seed, water logging problem, minimum selling price of fruits and lack of staff were the
major problems faced by majority of the extension personnel in providing services under
National Horticulture Mission.
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