BUSINESS PERFORMANCE OF JAI SATNAM SELF HELP GROUP (SHG): A CASE STUDY OF BEMETARA DISTRICT OF CHHATTISGARH
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Date
2021
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INDIRA GANDHI KRISHI VISHWAVIDYALAYA RAIPUR (Chhattisgarh)
Abstract
SHGs are voluntary small group structures for mutual help and fulfillment of same targets. As a rule; they are formed by people of the same age who have united to provide mutual assistance in meeting a common need. To study about the business performance of Jai Satnam Self Help Group village Bijabhat, Block Bemetara, District Bemetara of Chhattisgarh was selected for present study with the objectives (1) To study the organizational setup and document the product(s) made by Jai Satnam Self Help Group of Bemetara district.(2) To work out the costs and returns of sanitary pads produced by Jai Satnam SHG of Bemetara district.(3) To analyze the marketing pattern of sanitary pads produced by Jai Satnam SHG of Bemetara district.(4) To find out the constraints in production & marketing of sanitary pads produced by Jai Satnam SHG of Bemetara district & suggest some suitable measures to overcome them.
The Jai Satnam SHG was established on September 23, 2008. This SHG is a NRLM SHG, supported by Government under National Rural Livelihood Mission. This SHG have 10 members, who contribute to produce sanitary pads. Sanitary pads are the product made by this SHG. About 5040 packets of sanitary pads are produce by this SHG annually. This SHG is organized in three levels, which are president, secretary and members. All members of SHG contribute in production work with their specific work. Half respondents are between the age group of 30-40 and remaining half are of 40-50 years age group. All members are married. Literacy and illiteracy rates are 80 % and 20% respectively. All the members belong to scheduled cast.
Jai Satnam Self Help Group produces sanitary pads with use of Raw Materials, costs for Rs.15.00/ packet, packaging material, costs for Rs.05.00/ packet, Labor cost, costs for Rs.02.75/ packet, other cost, costs for Rs.01.25/ packet. Total cost for per packet is Rs.29.52/ packet. Per packet sold in Rs.36.00 with the net income of Rs.06.48 per packet. 5040 packets of sanitary pads are produce per year.
The marketing pattern of the sanitary pads, product of the SHG under study can be depicted as a system in which they directly produce & sale their product to the consumer and other Self Help Group.
Major constraints in production level found for the selected SHG were wastage of raw materials, lack of proper storage, high packaging cost and timely unavailability of the raw material, ranked first, second, third and fourth respectively by using Garret ranking method. Same as major constraints in marketing found were lack of advertisement, lack of marketing skill, lack of company tie-up, lack of Government support and competition with branded companies ranked first, second, third, fourth and fifth respectively by using Garret ranking method.
Based on findings of the study, it is suggested that SHGs should be encouraged to develop a platform, an application for the customer and seller both, SHGs should tie up with e-commerce Company, SHGs should try towards decrease packaging cost and should take training to learn proper technique of making of the sanitary pads, so wastage of raw materials could be decreased, SHG should connect itself to local supermarkets / e-commerce to improve self presence, social awareness and social marketing should be adopted, and setting up self-service kiosks will enhance the sales of products and educate them about the health benefits of the products.
Description
BUSINESS PERFORMANCE OF JAI SATNAM
SELF HELP GROUP (SHG): A CASE STUDY OF
BEMETARA DISTRICT OF
CHHATTISGARH