Assessment of Knowledge and Utilization pattern of social media among PG students of Swami Keshwanand Rajasthan Agricultural University and Rajasthan University of Veterinary and Animal Sciences, Bikaner (Rajasthan)
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Date
2022
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College Of Agriculture S.K. Rajasthan Agricultural University, Bikaner-334006
Abstract
Social media have been defined in a variety of ways. The definition
of social media as a “platform to create profiles, make explicit and traverse
relationships” by (Boyd & Ellison, 2008) has been cited over 13,000 times
according to Google scholar other definitions, identifying social media by
the set of functionalities or “building blocks” (Kietzmann et al. 2011), has
3,000 citations. Taxonomy of “social media” splitting the field into 6
distinctive categories (Blogs, Social Networking Sites, Collabouration
Projects, Content Communities, Virtual Social Worlds, and Virtual Game
Worlds) introduced by (Kaplan & Haenlein, 2010), too finds resonance with
11,000 citations on Google scholar. The trend of creating new and updating
old definitions continues, as does the development, use and adoption of
social media (Kapoor et al. 2017).
Social media are interactive computer-mediated technologies that
facilitate the creation or sharing of information, ideas, career interests and
other forms of expression via networks.
The revolution in the IT sector has ease the access to the social
media and opened up new platforms for sharing information and knowledge
and enhancing the interconnectivity as a result nowadays social media has
emerged as a multitasking tool that serves various needs of the individual.
With the advancement of technology at a very rapid pace the pattern of
communication as well its use keeps on changing.