Economics of production and marketing efficiency analysis of broiler in plains of Nainital district of Uttarakhand

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dc.contributor.advisorChandra Dev
dc.contributor.authorSharma, Gunjan
dc.date.accessioned2020-11-02T10:18:31Z
dc.date.available2020-11-02T10:18:31Z
dc.date.issued2020-09
dc.description.abstractThe study was conducted in the plains of Nainital district of Uttarakhand by taking a total sample size of 54 broiler farms with the objective of working out the costs of and returns from broiler production, estimating the performance efficiency of birds in the farm, estimating the factors affecting the profit, identifying various distribution channels and assessing their marketing efficiency and identifying the constraints in broiler production faced by the broiler producers. Primary data was collected from small, medium, and large farms for the year 2019-20. The results obtained regarding cost and returns from the broiler production show that the total cost per bird was highest for small (Rs. 166.53), followed by medium (Rs.152.14) and large farms (Rs.144.51). Among the different cost incurred the share of feed cost was highest (60.82) and that of depreciation on equipment was lowest (0.14) in the total cost of production per bird. Net return per bird was highest for large (Rs. 29.52), then in small (Rs. 29.26) and medium farms (Rs. 27.09). Feed consumption was highest in the small (3.16 kg), then in medium (2.90 kg) and large farms (2.84 kg). Feed conversion ratio was highest for small (1.48) followed by medium (1.44) and large farms (1.43). Mortality percent was found to be higher in small (4.79), then in medium (3.86) and large farm (3.57). Average age of marketing for small, medium and large farm were 41.98, 41.18, and 40.95 days respectively. The average body weight at marketing varied from 2.13 kg in small to 2.02 kg in medium and 1.99 kg in large farms. On an overall basis, variables such as price of purchased chicks, price of feed and sale price of broiler were found to be significantly increasing the profit of the farm with an R2 value of 0.947 for the farms under study. There were three marketing channels for broilers observed in the study area such as; i) Producer – Consumer ii) Producer – Retailer – Consumer and iii) Producer – Wholesaler – Retailer – Consumer. It was found that shorter channels provide more share to producer in consumer’s price with higher efficiency of marketing. All the farms faced the chief problem of disease outbreak and price fluctuation in the marketing. The key problem identified for wholesalers were high marketing cost and lack of marketing information and for retailers were non-remunerative prices and seasonal fluctuation of prices. The upbringing of proper extension service to provide technical knowledge along with the adequate marketing infrastructure to stabilize the price fluctuation and by providing subsidies on inputs such as quality chicks and feed at reasonable prices are the steps that governs the profitable broiler enterprise.en_US
dc.identifier.urihttps://krishikosh.egranth.ac.in/handle/1/5810154164
dc.keywordseconomics, production possibilities, marketing, broilers, Uttarakhanden_US
dc.language.isoEnglishen_US
dc.pages135en_US
dc.publisherG.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand)en_US
dc.research.problemUttarakhanden_US
dc.subAgricultural Economicsen_US
dc.themeMarketingen_US
dc.these.typeM.Scen_US
dc.titleEconomics of production and marketing efficiency analysis of broiler in plains of Nainital district of Uttarakhanden_US
dc.typeThesisen_US
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