Effectiveness of different communication media for transfer of animal husbandry technology
| dc.contributor.advisor | Sangwan, S.S. | |
| dc.contributor.author | Sandhya kumari | |
| dc.date.accessioned | 2017-08-11T05:40:18Z | |
| dc.date.available | 2017-08-11T05:40:18Z | |
| dc.date.issued | 2006 | |
| dc.description.abstract | The present study was conducted in Hisar district selected randomly from the districts having highest concentration of buffaloes. A multistage random sampling technique and before and after experimental research design was adopted in this study. Two blocks were randomly selected from Hisar district i.e. Barwala and Hisar block II and two villages from each block, i.e. Jewara and Sarsod from Barwala and Shahpur and Rawalwas from Hisar block II were selected randomly. Thirty farm women were selected randomly. Four communication media i.e. lecture with discussion, audio with discussion, printed material with discussion, and visuals with discussion were randomly assigned to these four village groups of farm women. The data were collected through a pre-tested interview schedule on important ten independent variables namely, age, education, caste, herd size, family type, land holding, risk orientation, extension contact, mass media exposure, social participation and training attended and two dependent variables, knowledge of the respondents and effectiveness of different communication media. The data were collected in two phases from the same farmers to ascertain gain in knowledge. The study revealed that majority of the farm women had moderate level of knowledge in buffalo husbandry practices. In different areas, farm women had highest knowledge in feeding and management practices followed by health care and breeding practices. Farm women gained maximum knowledge about improved buffalo husbandry practices when they were exposed to visuals with discussion. Therefore, visuals with discussion were found to be most effective followed by printed material with discussion, audio with discussion, and lecture with discussion. It was found that education, risk orientation, social participation, extension contact, mass media exposure and training attended were found to be positively and significantly associated with knowledge of farm women about buffalo husbandry practices. Only age of the respondents was found to be negatively and significantly associated with knowledge. The multiple regression analysis showed that respondents education, social participation, extension contact and mass media exposure were found to have significant‘t’ values for ‘b’ at both the stages. The multiple determinant values R2 indicated that all the independent variables fitted in regression equation had jointly contributed 82 to 89 per cent variation to the existing knowledge of farm women in all the four villages. | en_US |
| dc.identifier.uri | http://krishikosh.egranth.ac.in/handle/1/5810028387 | |
| dc.keywords | communication media, buffalo husbandry practices, knowledge, technology transfer | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | LUVAS | en_US |
| dc.sub | Veterinary and Animal Husbandry Extension Education | en_US |
| dc.theme | Effectiveness of different communication media for transfer of animal husbandry technology | en_US |
| dc.these.type | M.V.Sc. | en_US |
| dc.title | Effectiveness of different communication media for transfer of animal husbandry technology | en_US |
| dc.type | Thesis | en_US |