Designing and field testing of instructional material on entrepreneurship development for rural women

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dc.contributor.advisorSolanki, Dhriti
dc.contributor.authorSharma, Richa
dc.date.accessioned2017-05-26T06:58:23Z
dc.date.available2017-05-26T06:58:23Z
dc.date.issued2009
dc.descriptionDesigning and field testing of instructional material on entrepreneurship development for rural womenen_US
dc.description.abstractThe present study was planned to design multimedia instructional package (multimedia CD and flip book) on entrepreneurship development for rural women, to field test developed instructional material for its comprehension by rural women and to study effectiveness of developed instructional material in terms of gain in knowledge by rural women. The study was conducted in five phases. In first phase multimedia instructional package was designed and evaluated by twenty experts. The audio visual assessment of CD was done in terms of 19 criteria i.e. purpose accomplished, content, organization and layout, color, visual clarity, attention catching, self explanatory feature, continuity in messages, tuning of visuals with commentary, language, commentary, content clarity, voice, continuity of messages, pace and speed of narration, length and time of narration, overall length of programme, music and interest orientation. The flip book was evaluated on six criteria i.e. clarity of visuals, subject matter, organization and continuity, appropriateness of size and over all presentation. On the basis of expert’s comments slight modifications were made. In phase second multimedia instructional package was field tested for its comprehension by 60 rural women (30 for each aid) of Ganoli and Salera kala villages of Mavli panchayat samiti of Udaipur district. One group post test only design was used for collecting data through interview technique. In phase third package was finalized without any modification. In fourth phase effectiveness of package was studied in terms of gain in knowledge by rural women. The same district (Udaipur) and same panchayat samiti (Mavli) were selected. A new sample of 60 illiterate rural women (30 for each aid) was selected purposively from two different villages i.e. Jharna (for multimedia CD) and Nandwel (for flip book). Pre and post test experimental design was used for collecting data using personal interview technique. In phase five data were analyzed using frequency, percentage, mean score, mean percent score and Wilcoxon signed rank test. Major Findings - Multimedia instructional package (multimedia CD and flip book) on entrepreneurship development including 9 components was designed by the investigator following the script and both the aids were rated as good by the experts on various criteria with mean scores ranged between 2.5-3. - Overall comprehension of multimedia CD was found to be 95.75 per cent. The component wise comprehension in all nine components i.e. concept of entrepreneurship development, benefits of entrepreneurship development, traits of entrepreneur, realization of opportunity, obtaining training, consolidation of resources, starting production, marketing of the product and expansion of the unit mean percent scores ranged between 89.33-99.72. - Overall comprehension of flipbook was found to be very good with mean percent score 94.84. Similarly in all the components of entrepreneurship development also the comprehension scores were found to be good with mean percent scores ranged between 96.67-90. - After exposure to CD a good increase in knowledge of the respondents was observed as 96.66 per cent respondents fell in good knowledge category with the score range of 66.66-100 per cent. A significant difference was observed in the pre and post-test scores of overall knowledge of the respondents with calculated ‘Zw’ value 4.85. The pre test scores increased from 7.05 to 80.81 per cent with the gain of 73.76 per cent. Component wise gain in knowledge was found to be highly significant at .01 per cent level of significance. Before exposure to CD, the respondents possessed very poor knowledge in all the components (3.85 -10.39 MPS). After exposure to CD respondents gained a good amount of knowledge in all the components ranged between (66.99-78.75MPS). - In case of flip book all the respondents (100%) exhibited poor knowledge (less than 33.33%) at initial stage in all the components of entrepreneurship developments but after exposure 43.33 per cent respondents were found in good knowledge category whereas 56.66 per cent respondents were noted in average knowledge category with the score range of 33.33- 66.66 per cent. Significant difference was found in the pre and post test scores of overall knowledge of the respondents as the calculated ‘Zw’ value (4.85) was highly significant. Overall knowledge of the respondent after their exposure to flipbook increased from 5.27to 66.05 per cent with the gain of 60.78 per cent. In all the components of entrepreneurship development, the calculated Zw’ values were found to be highly significant at .01 per cent level of significance. Post test scores indicate that all the respondents shifted towards good knowledge category after exposure to flipbook in all the components of entrepreneurship development with mean percent scores ranged between 65.23 -72.16. Overall it could be concluded that both the aids i.e. multimedia CD and flipbook were found to be effective in increasing knowledge of the respondent. Thus the developed instructional material can be utilized by the various government and non government functionaries involved in TOT and more specifically can be used by the personnel of the entrepreneurship development institutes in imparting training in the field of entrepreneurship development to illiterate women.en_US
dc.identifier.citationSharna and Solankien_US
dc.identifier.urihttp://krishikosh.egranth.ac.in/handle/1/5810012557
dc.keywordsDesigning, Field, Testing, Instructional, Material, Entrepreneurship, Development, Rural, Womenen_US
dc.language.isoenen_US
dc.pages111en_US
dc.publisherMPUAT, Udaipuren_US
dc.research.problemDesigning and field testing of instructional material on entrepreneurship development for rural womenen_US
dc.subHome Science Extension Educationen_US
dc.subjectnullen_US
dc.themeDesigning and field testing of instructional material on entrepreneurship development for rural womenen_US
dc.these.typePh.Den_US
dc.titleDesigning and field testing of instructional material on entrepreneurship development for rural womenen_US
dc.typeThesisen_US
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