SUPPLY CHAIN ANALYSIS OF PAPAYA IN MAJOR MARKETS OF HYDERABAD
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Date
2015
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PROFESSOR JAYASHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY
Abstract
India is the major producer of papaya. India is first largest country followed by
Brazil in papaya production and contributes about 42.6 percent of world papaya production.
In India the area, production and productivity were 132.2 ha, 5382 Mt and 40.7 t/ha
respectively for the year 2012-13. Andhra Pradesh is the leading state in both area and
production followed by Gujarat. Assam stands first in productivity wise with 191.9 Mt per
hectare. Hyderabad is the 6th largest metropolitan city in India. 74% of populations are
literates and they are having the high awareness regarding the consumption of fruits.
According to the Annual Report - 2013-14 published by the Government of India is stating
that increased per capita availability of fruits from 158gm/day/person in 2007-08 to 179
gm/day/person in 2012-13. Per capita income of the people in the city is higher than any
other city in the state. Because of the wide diversity of the people, the income levels are
varied across the different locations of the Hyderabad. Besides, the city has many number
of organized retailer stores, unorganized retail stores, platform sellers and push cart vendors
are involving fruit selling activities. The present study entitled “Supply chain analysis of
papaya in major markets of Hyderabad” was studied with following objectives:
1 Trends in wholesale prices and volumes traded in Gaddiannaram market
2 Socio Economic Characteristics of the wholesalers
3. Socio economic characteristics of the retailers, platform sellers and push cart vendors
4. Business strategies of the retailers, platform sellers and push cart vendors
The data was primarily collected through personal interview with the help of a pretested
questionnaire designed especially for the purpose. The required secondary data was
also collected from various sources. Different analytical tools were employed for analysis
of collected data. Tabular analysis was done by working out simple averages and
percentages. For evaluating the trends of area, production, yield and exports of India and
Andhra Pradesh and trends of wholesale prices and volumes traded in papaya
Gaddiannaram market, Hyderabad, Compound Annual Growth Rate (CAGR) was used. To
identify the constraints faced by wholesalers, retailers, Platform sellers and push cart
vendors in trading of papaya in different wholesale markets and local markets Likert
scaling and Garrett Ranking Techniques technique was used.
Out of five years’ time period, there is no remarkable increase in the price per quintal
of papaya from Rs.1224 in 2009 to Rs.1881 in 2011-12 and Rs.1484 in 2013-14, thus it
showing that there is only a price difference of Rs.680 per quintal from past five years. The
overall increase in the wholesale prices of papaya for the year 2013-14 over the year 2009-10
showed positive growth of 34.25 per cent. The compound growth rates of wholesale prices of
papaya in the Gaddiannaram market over the period of time was significant, i.e. 3.53., it is
concluded that trend in wholesale price is positive. The overall increase in the arrival of
papaya for the year 2013-14 over the year 2009-10 showed positive growth of 277.92 per
cent. The compound growth rates of wholesalers volume of papaya in Gaddiannaram market
over the period of time was significant, i.e. 10.465. It is concluded that trend in volumes is
positive.
Papaya brought to the market by farmers, commission agents and produce was sold
by auction. Pricing depends on the demand raised by the purchaser and is highly influenced
by many other factors like quantity of produce, quality, variety etc.
The marketing cost and marketing efficiency in channel – I (Producer – Wholesaler
– Retailer – Consumer), Channel – II (Producer – Wholesaler – Platform sellers–
Consumer), Channel – III (Producer – Wholesaler – Push cart vendors – Consumer) are
4.82, 5, 5.06 and 0.34, 0.44, 0.39 respectively. Major constraints faced by wholesalers are
credit availability and malpractices in the auction. Major constraints faced by retailers,
platform sellers and push cart vendors are transportation and price fluctuation of produce,
perishability and traffic police, transportation and perishability. Farmers and market
participants are satisfied with the facilities provided at market yard. Facilities like grading,
equipments to load, unload and for weighments, payment process, physical infrastructures
and labor availability require upgrading.