“TO STUDY AND ANALYZE CONSUMER‟S RESPONSE TOWARDS „COOKIES‟ AND FIND OUT MARKET POTENTIAL FOR „AMUL PREMIUM OAT COOKIES‟ IN AHMADABAD, ANAND AND BARODA CITY OF GUJARAT”
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Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Anand Agricultural University, Anand
Abstract
Cookies is a term used to describe a baked product that has a cereal base,
e.g. wheat, oat or barley, of at least 60% and a low moisture content of 1–
5%, excluding any moisture from fillings or icings. The bakery industry
has achieved third position in generating revenue among the processed
food sector. The market size for the industry is pegged at US$ 4.7 billion
in 2010 and is expected reach US $ 7.6 billion by 2015.
Description
Keywords
Agri Business Management, Study