A PROFILE STUDY OF KANNADA FARM MAGAZINE READERS IN KARNATAKA
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Date
2004
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University of Agricultural Science, Dharwad
Abstract
"The study was undertaken in selected districts of Karnataka state
based on strength of Kannada farm magazine readers. The farm magazines
selected for the study were 'Sujathasanchike' and 'Sirisambruddhi'. A sample
size of 60 Kannada farm magazine readers from each of the farm magazine
were selected, thus constituting a total sample of 120 Kannada farm
magazine readers. The important findings of the study were:
It was found out that there was a significant association between
satisfaction level and the variables such as progressiveness, education, risk
orientation, mass media utilization, social participation, farming experience
and attitude towards print media of the Kannada farm magazine readers.
Majority of the respondents possessed television sets, radio and found
to subscribe newspapers. One third of the respondents had regular contact
with the extension personnel such as Veterinary and Animal Husbandry
Officers and Agricultural Officers.
Fifty per cent of the respondents belonged to medium economic
motivation, medium progressiveness category and the same percentage of the
respondents had favourable attitude towards print media.
With respect to extent of satisfaction, 57.50 per cent of the
respondents were satisfied with different component of the farm magazines,
which includes name of the magazine, attractiveness, letters used, accuracy
of messages and timely publication of the farm magazines.
Two third of the respondents encountered the problems of irregular
distribution and non-availability of farm magazines in rural areas and majority
of respondents have suggested for publishing information on prescribed page
and making information available on high-tech agriculture."
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No. of references 81