VALUE CHAIN ANALYSIS OF GUAVA - A STUDY IN BENGALURU DISTRICT
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Date
2023-02-17
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University of Agricultural Sciences, Bangalore
Abstract
The present study was conducted in Devanahalli and Doddaballapura taluks of Bengaluru Rural district; and Bengaluru North taluk of Bengaluru Urban district. The study analysed the backward and forward linkages; guava value chain; marketing channels of guava; consumer preference for guava and value added products of guava; and constraints in guava production and marketing. The primary data was collected from 40 guava farmers, 90 consumers of guava / value added products of guava, and data /
information was elicited from other stakeholders. The backward linkages in guava cultivation included water, sourcing of credit, labour, saplings, machinery / equipment, manure, fertilisers, and pesticides; while the forward linkage included only sale of guava.
In guava value chain, the major actors / players were nurseries, input suppliers, farmers, pre-harvest contractors, traders, processors, exporters, wholesalers, retailers, and consumers. Majority (71.34 %) of the consumers preferred white fleshed fruits over pink fleshed fruits, and among the value added products of guava, majority (77.92 %) of the consumers preferred guava juice followed by guava candy (18.18 %), guava jelly (16.88 %), guava jam (10.38 %), etc. Inadequate availability of labour and high wage rates was the major production constraint while high price fluctuation was the major marketing constraint faced by guava farmers. There is need to establish processing units in the study area so that it enhances the producer’s share in the consumer rupee on one hand and it enables assured supply of raw materials at reasonable prices to the processors on the other.