ECONOMIC ANALYSIS OF SHRIVELLAGE IN SELECTED VEGETABLES AND FRUITS IN ORGANIZED AND UNORGANIZED RETAIL OUTLETS IN S.P.S. NELLORE DISTRICT, ANDHRAPRADESH

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Date
2019
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ACHARYA N G RANGA AGRICULTURAL UNIVERSITY, GUNTUR
Abstract
Production of vegetables and fruits play an important role in generating employment, income and meeting household nutritional security. There has been ‘silent–revolution’ in food value chains in India with rapid raise of super markets as a part of third wave of super market revolution in developing countries. The study was conducted in Nellore city covering seven organized stores and ten unorganized retail stores. The data was analyzed to attain the stated objectives by using simple averages, percentage analysis, correlation analysis, independent sample t-test and Garrett’s ranking technique. Majority retailers procured vegetables and fruits on daily basis. Major organized retail outlets had their own distribution channel to procure vegetables and fruits and in unorganized retail outlets majorly procure from nearby wholesale markets. Highest quantity procured was found in respect of Reliance fresh for brinjal. Regarding unorganized stores, the average monthly quantity procured varied from 221.88 to 426.38 kg. Organized stores handled average monthly procurement of 517.41 kg of ridge gourd, while the same for unorganized retail stores was 187.97 kg. In bitter gourd, the quantity handled by unorganized stores was found to be more when compared to quantity procured by organized stores. The procurement figures of potato with regards to organized markets exhibited a minimum variation. Unorganized stores on other hand handled relatively lesser quantities. The mean of monthly procurement of all the organized stores was 774.55 kg, while the same for unorganized stores was 569.18 kg in carrot. With regard to cauliflower organized stores were found to procure substantially higher quantities compared to unorganized stores. In onions, the procurement quantities were more by two times in organized stores against unorganized stores. In okra, it was organized stores that handled relatively larger volume compared to unorganized stores. No distinct trend in procurement of cabbage could be seen between the organized and unorganized stores. The mean procurement of tomato by organized shops was 3424.14 kg, whereas it was 1560.25 kg in the case of unorganized stores. Of the seven organized stores, Heritage.1 was found to handle highest quantity of banana. Maximum procurement of apple was found with Big Bazar, while the minimum was with ‘More. 2’.The highest procurement of grapes was by Magna, while lowest by More. 2. Among the organized stores that procure pomegranate there was not much variation in the quantities procured. Among the all vegetables studied, the percentage loss due to shrivellage was highest for cauliflower in both organized and unorganized bazars. The maximum loss regarding fruits was found in respect of banana in unorganized stores. Delayed sales, over ripening and poor customer handling were the three top ranked factors affecting shrivellage losses of vegetables and fruits in organized stores, while the same for unorganized stores were high temperatures, customer handling and the delayed sales.
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D5812
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