Socio-economic assessment of market value chain and post harvest loss of potato in Burdwan district of West Bengal

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Date
2007-07
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G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand)
Abstract
The study was conducted in Burdwan district of West Bengal by selecting fifty respondents, including potato growers, wholesalers, retailers, processors etc. to fulfill the objectives, viz, to find out the effect of human skill on net margin earn, to identify the market value chains prevail for potato marketing, to estimate the post harvest loss of potato in Burdwan district, to prioritize the constraints in value chain management and to examine the marketing efficiency of different market value chains. Different market value chains were identified through Rapid Market Appraisal Technique, post harvest loss of potato was estimated using simple statistical tools like average and percentage, whereas, in order to examine the effect of human skill on net margin earn, regression analysis technique (linear regression equation) was used, marketing efficiency of different value chains were calculated by using Shepherd formulae and for prioritizing the constraints Garrett Ranking Technique was used. Human skill has positive effect on growers’ net margin. Higher the skill higher the margin they earn. Potato was transacted through five different value chains in district Burdwan. In case of potato it was found that 35 per cent of potato was loss after harvest. This year the post harvest loss of potato was more because of high rainfall during harvesting season and occurrence of late blight, which is an epidemic disease for potato. Economic post harvest loss of potato was more or less same as physical post harvest loss but economic post harvest loss at field level was more compare to that of physical post harvest loss. The reason behind this is, at field level production is govern by many uncertain factors, like weather and disease outbreak. In case of marketing of potato it was found that, share of potato growers in consumers’ rupee was only 52-72 per cent. Producers’ share in consumers’ rupee was highest in channel V, where only retailer was involved between them but it was identified as less efficient value chain. In case of potato processing, it was found that, there has an ample opportunity for processors, regarding the market for processed potato products in future.
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