Value chains for crop diversification and higher farm incomes: A study of green pea in Punjab
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Date
2021
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Punjab Agricultural University, Ludhiana
Abstract
This study was undertaken to examine the cost-return structure of pea value chains, compare
the traditional and modern value chains and explore the means for value chain up gradation
for pea in Punjab during 2019-20. The primary data were collected from 50 pea growers
located in Amritsar and Hoshiarpur district, which are the major pea growing districts in
Punjab. The primary data was also collected from wholesalers, retailers and pea processors.
The overall cost of pea cultivation was Rs. 77700/ha and the gross returns were Rs
176109/ha. The study reveals the involvement of diverse actors, participating directly or
indirectly in the value chain. Different actors identified in the study area were farmers,
commission agents, wholesalers, retailers, processors and ultimate consumers. Three
traditional value chains for pea were identified and the value chain of producer-consumer was
the most preferred by the pea growers. Value added product of pea i.e. frozen was found
among the modern value chain (MVC-I). Degree of value addition in pea varied from 3.52 to
11.69 per cent among different chain actors. Major production constraints faced by the pea
growers were high seed cost, high fertilizer cost, high pesticide cost, impact of weather,
storage facility, high labour cost, problem of pest and disease attack, lack of availability of
electricity and variability in production. The major marketing constraints were long distance,
high transportation, delay in payments and lack of assured markets. The study highlights the
role of awareness generation, price incentives, input subsidies, better credit facilities to the
pea growers for encouraging value chain upgradation. It also suggests transport incentives,
special focus on capacity building for quality production, better dispute redressal system
(between producers and processors) and encouragement of processors for encouraging pea
production and ensuring better returns to the farmers. The expansion of pea cultivation and
better integration of the farmers with modern value chains will contribute towards sustainable
crop diversification in Punjab.
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Citation
Simranpreet Kaur (2021). Value chains for crop diversification and higher farm incomes: A study of green pea in Punjab (Unpublished M.Sc. thesis). Punjab Agricultural University, Ludhiana, Punjab, India.