Economic Analysis of production and marketing of strawberry in Hisar district of Haryana
Abstract
The study on “An Economic Analysis of Production and Marketing of Strawberry in Hisar district of Haryana” with the following objectives: (i) To estimate the cost and returns of strawberry production. (ii) To study the marketing cost, margin and marketing channels of strawberry. (iii) To identify the constraints of production and marketing of strawberry. In the present study 60 farmers were selected from which 20 and 40 farmers were selected depending upon the availability of farmers from Satrod and Saharwa villages, respectively. Total numbers of strawberry growers in the study area were approximately 80-85. Thus Sample farmers constituted nearly 80 percent of the total strawberry growers. The study revealed that the growers had to incur overall an average cost of production of ₹ 362592.04 per acre. The total cost of cultivation was highest in case of large category farmers followed by medium and small category. Overall average net return earned by strawberry growers in Hisar district was ₹ 321091.42 per acre. Net returns were highest for small farmers followed by medium and large. B-C ratios for small, medium and large growers were 1.94, 1.82 and 1.70, respectively. Overall B-C ratio was 1.88. The producer’s share in the consumer’s rupee was highest in channel-III (producer to consumer) which accounted for 70.60 per cent of the consumer’s price. Market efficiency worked out in strawberry marketing showed that channel III (Producer→Consumer) was most efficient marketing channel. The constraint analysis revealed that the major constraints faced by the strawberry growers in production were lack of availability of
good quality runner followed by high cost of production due to unsuccessful sprouting of runner, lack of availability of labours at reasonable wage rate, lack of finance at reasonable rate of interest, lack of knowledge of recommended practices, attack of pest and diseases, unfavorable climate conditions, no provision of technical
support from extension staff, poor quality of land and lack of irrigation facility. Major constraints faced by the producers in marketing of strawberry were lack of demand in Hisar market followed by high cost of packaging material, delayed payment by the wholesaler, lack of minimum
support price, lack of storage facility, non-availability of agro processing unit, high fruit perishability, problem of price fluctuation, predominance of commission agent in the marketing system and Lack of proper market
information.
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