A COMPREHENSIVE STUDY OF AGIL IN UJJAIN DISTRICT OF MADHYA PRADESH
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Date
2012-06
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JAU, JUNAGADH
Abstract
India is the fourth largest producer of agrochemicals globally, after United States, Japan and China. The agrochemicals industry is a significant industry for the Indian economy. The Indian agrochemicals market grew at a rate of 11 per cent from USD $ 1.22 billion in FY (Financial Year) 2008 to an estimated USD $ 1.36 billion in FY09. India’s agrochemicals consumption is one of the lowest in the world with per hectare consumption of just 0.58 Kg compared to US (4.5 Kg/ha) and Japan (11 Kg/ha). In India, paddy accounts for the maximum share of pesticide consumption, around 28 per cent, followed by cotton (20%). Indian population is increasing and the per capita size of land decreasing, the use of pesticides in India has to improve further. Besides increasing in domestic consumption, the exports by the Indian agrochemicals industry can be doubled in the next four years if proper strategies and sophisticated technologies are adopted by the industry.
In India, there are about 125 technical grade manufacturers (10 multinationals), 800 formulators, over 145,000 distributors. 60 technical grade pesticides are being manufactured indigenously. Technical grade manufacturers sell high purity chemicals in bulk (generally in drums of 200-250 Kg) to formulators. Formulators in turn, prepare formulations by adding inert carriers, solvents, surface active agents, deodorants etc. These formulations are packed for retail sale and bought by the farmers. The Indian agrochemicals market is characterized by low capacity utilization. Due to its inherent strength of low-cost manufacturing and qualified low-cost. Exporter formed 50 per cent of total industry turnover in FY08 and have achieved a compounded Annual Growth Rate (CAGR) of 29 per cent from FY04 to FY08.
AGIL is an herbicide of the aryloxyphenoxy propionates family. It is used for the post emergence control of a wide range of annual and perennial grasses. AGIL is used for selective weed control in many broadleaf crops globally such as sugar beet, oilseed rape, soybeans, sunflower, other field crops, vegetables, fruit trees, vineyards and forestry. AGIL is selective to all major broadleaf crops, during all their stages of development. AGIL is a systemic herbicide, which is quickly absorbed by the leaves and translocated from the foliage to the growing points of the leaves and roots of the sprayed weeds. Rainfall 1 hour after application will not affect the product activity. Optimal activity is achieved when applied early and weeds are actively growing. AGIL is safe to beneficial insects, mammals and is environmentally friendly.
The project will be beneficial for farmers as well as company also. Before implementation of the project, raw information is needed which will provide basic strength for future business. Based on the requirement of project following objectives of study are formulated (1) Market potential of Agil for soybean crop in Ujjain district of Madhya Pradesh. (2) Market share of Agil in comparison to other company product. (3) Existing promotional activity of Makhteshim agan- Pvt. Ltd. in Ujjain district. As per objectives of the study multi stage sampling technique were adopted. Two levels of multi stage sampling at, taluka level and village level were taken. On basis of agricultural activity and cropping pattern, samples were taken in Ujjain district of Madhya Pradesh. In the first stage of sampling seven dealers were selected at taluka level. At the village level twelve farmers under each dealer were selected at the last stage of sampling. Among different crops, soyabean was the major crop in the study area which generates high profit. 47 per cent of the farmers in the Ujjain district are large scale farmers with a land holding of more than 12 acres. 42 per cent of the farmers are of medium scale category with a land holding of 5 to 12 acres whereas 11 per cent belongs to small scale category with a holding of less than 5 acres. And 82 per cent of the farmers don’t use Agil because of only one reason is high price. Out of the total population using Agil 19 per cent has suggested other farmers to use the same in their fields. They are not satisfied with the performance of the product. While 81 per cent hasn’t suggested they are not satisfied with the price of the product. 86 per cent of the dealers have not received any complaint regarding Agil from the farmers. Framers have given good feedback regarding the products and are satisfied with its performance. 14 per cent of the dealers had received complaint regarding Agil ability to control the weed “Gokhni”. More than 61 per cent of the farmers are looking for effective control while they are purchasing a weedicide, while 29 per cent are looking for broad spectrum characteristic. 21 per cent of the farmers say that they will surely buy Agil next time as they are very much satisfied with the products performance. 25 per cent says that they will probably buy the product as price is the major issue. 50 per cent of the weedicide sold in the market for soyabean crop is Prsuit. Turgasuper is the second largely sold weedicide; it has a 25 per cent share. Agil has 12 per cent of the total weedicide share in the district. Agil is a good quality product but the lack of promotion and awareness is affecting the growth of the product. More than 30 farmers are directly contacted by Dhanuka Company. BASF is the next best company in matters of providing field level assistance and campaigning at the farmer level. Makhteshim is the third position related to field level assistance, but the number of field assistance is very low and they are not able to cover the total area. UPL and Bayer are the other companies providing field assistance to the farmers of the Ujjain district. 50 per cent of the total dealers say that Dhanuka company is the major competitor of the company. Whereas 38 per cent of them suggest that BASF is the strongest competitor and 12 per cent of the surveyed population says that Bayer is the main competition.
Majority of the farmers are getting the information related to the weedicides directly from the company employee about 47 per cent. Thus company employees play a key role in farmers purchase decision. 43 per cent of the farmers receive details regarding various weedicides directly from the dealers. 26 per cent of farmers believe that field days are the best choice to promote the sale of the product, while 22 per cent believe that Literatures like leaflets and posters are the best means for promoting a weedicide. Free samples and discounts according to 20 per cent of the dealers help in the favourable promotion of weedicide.13 per cent of the dealers with enough promotional materials. 87 per cent of the dealers don’t get any kind of promotional materials from the company. 50 percent of the dealers suggest that the company should provide them literatures like leaflets and brochure to promote the product. Promotional activity and Posters each are next best means for promoting the product according to 13 percent of the dealers.
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management