Impact of media in promoting organic farming among farm families
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Date
2018
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CCSHAU
Abstract
The present study was conducted in Haryana state. Two districts viz. Sirsa and Hisar and one
block from each district was selected randomly. Sixty respondents (30 males and 30 females) from
each village were selected randomly, to make 240 respondents in total for study. Gain in knowledge,
change in attitude and symbolic adoption on organic farming were assessed. More than half of the
respondents had overall low knowledge, neutral attitude and not ready to adopt organic farming at preexposure
stage. Standard procedure for media development was followed. The effectiveness of booklet
and CD were assessed in different parameters. For booklet, overall weighted mean scores showed that
accuracy, coverage, objectivity, writing style, content presentation, illustration and compatibility were
perceived to be high for all the messages. Effectiveness of CD was perceived high, assessed in terms of
audio quality, video quality, presentation of messages and content importance and stability. Inter
consistency reliability for booklet and CD were found to be statistically highly significance at 1 percent
level of significance. Field applicability was found to be high for all messages. The media was exposed
to 120 respondents who had low knowledge on organic farming at pre-exposure stage. The impact of
booklet and CD was found to be highly significant for gain in knowledge, change in attitude and
symbolic adoption. Therefor it can be concluded that respondents had knowledge acquisition and
favorable attitude towards organic farming after media exposure.
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