Impact of Community radio station ‘Namma Dhwani’ on people’s socio-economic and cult ural development in Budikote, Karnataka
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Date
2008
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Abstract
The present research was framed to asse
ss the impact of community radio station
‘Namma Dhwani’ on people’s so
cio-economic and cultural
development in Budikote,
situated in Kolar District of Karnataka st
ate. The study also reflected the mode of
participatory message developm
ent and communication, and the level of participation of the
people of Budikote in the production of programmes. Other objec
tives of the study were to
study the evolution of community radio in Indi
a, profile characteristics and problems faced
by the communicators in operating the community
radio station. The samp
le size consisted of
80 respondents out of which 9 were the studio
managers. The respondents were interviewed
personally by a well structured and pre-tested
interview schedule. The descriptive statistics
was used to analyze the collected data.
Majority of the respondents were of
middle age group (45%) with about 33.8 %
respondents were having up to middle school of
education, 70 percent of the respondents had
large families and most of the respondents belonge
d to small farmer category i.e. 79 percent.
There existed 40 percent people wh
o belonged to the category of
upper middle in terms of net
annual income, 56% respondents of the respondents
’ belonged to more than one organization
in terms of social participation, 52.5 % bel
onged to medium economic motivation category,
respondents had highly favorable attitude towards the programmes of Namma Dhwani. Most
respondents had moderate (66.25%) level of
extension contact, high (59%) mass media
exposure, 60 % of the studio managers had medium level of job sati
sfaction and 90 percent
had experienced medium level of
stress in their job performance.
The result shows that in the define phase
of participatory message development and
communication 80 percent of the respondents ha
d participated, 50 percent in design phase,
only 25 percent participat
ed in produce phase because of
the technicality involved in the
message development , and 65 percent of the re
spondents participated in
the evaluate phase.
The different levels of particip
ation indicates that there is high participation in the first and
the last phase of the message de
velopment, medium level of participation in the second phase
and low in the third phase of the message deve
lopment process. The message effectiveness of
the message developed was found to be high among 65 % of the respondents.
The overall social impact of Namma Dhwani
indicated that it had influenced the
leadership behavior of the
respondents the most followed by
other dimensions health and
sanitation, education, food habit
and family system. More changes had occurred in savings
which was ranked first among the economic
impact dimensions which was followed by
investments, income, and maintenance of cr
editworthiness and employment opportunities.
The overall cultural impact indi
cated that the programmes on folk songs had been accorded
the first place and others being re
vival of lost cultural folk song
s, clarification of superstitious
beliefs and acculturation of va
rious ethnic linguistic groups.
Among the most important problems identif
ied were power break down, internet
connectivity, lying down of cable problems, Lack
of IT literacy, production of need based
programmes inefficiency in service delivery, hard
ware and software problems, low efficiency
of community resource persons, lack of
incentives and more service charges.
Description
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