Evaluation and Use of passenger car portals in Punjab
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Date
2015
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Punjab Agricultural University, Ludhiana
Abstract
Use of passenger car-portals is on the rise. Present study was undertaken to evaluate selected passengers car-portals through user opinion and content analysis. Use pattern and challenges in face of future use were also explored. One hundred and fifty respondents were selected from three cities of Punjab. Data from the respondents was collected using a pre-structured non-disguised questionnaire. Content analysis of 30 selected car- portals was also undertaken. Results reveal that respondents were using car-portals for seeking information about various car-models and were using various tools and services like EMI calculator, car-accessories, on-road price, user reviews, expert reviews, road-side assistance and car comparison of various car models. About sixty two percent of the respondents were using the car-portals on daily basis. Seventy five percent of the respondents were also using others sources of information for generating information about various car models. Content analysis results by the researcher showed that many of the websites were efficient in providing information. With increasing penetration of internet, the use of car-portals by the people is likely to increase in future.
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