Usage pattern of mobile phone applications
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Date
2018
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Punjab Agricultural University, Ludhiana
Abstract
The study entitled “Usage pattern of mobile phone application” was undertaken to analyze the usage pattern of mobile phone applications amongst users to analyze the usage pattern of mobile phone applications for different purposes, to identify the factors influencing the selection and usage pattern of mobile phone applications and to analyze the gender and area variation in the usage pattern. Data was collected through personal interviews from 300 respondents drawn from rural, peri urban and urban area of Ludhiana district of Punjab state with equal representatives from both genders. All the 36 categories of apps present in Google Play were categorized into 9 major categories namely entertainment, education, social networking/communication, photography/ videography, online shopping/ booking, information, personal usage, tools/utilities and finance to investigate the usage pattern. It was found that majority of the respondents were in the age group of 29-39 years, married, belonged to nuclear and service class families, users of android operating system and having 20-36 apps in their mobile phones. Area, gender, age education, marital status, occupation and family annual income were found to have significant relationship with number of mobile apps in user’s phone. All the respondents had social networking/communication apps while least had educational apps in their phones. Mobile compatibility, cost and ease of use were found to be the most influencing and memory occupied by the application the least influencing factor affecting the choice of an app. Applications were used for other than their predefined purpose also. Amongst them entertainment, social networking/ communication and photography/ videography apps were used for six different purposes while information category is used for least number of other purposes. Purpose of using personal usage and finance applications were significantly related with area but in case of entertainment and educational applications association was significant with both area and gender. Comprehensive, valuable and practical content, availability of the content in different languages and in the form of videos and audios was important suggestions given by users for preparing application for extension and educational purposes.
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