Social media use by rural youth: A case study of village Abbuwal
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Date
2018
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Publisher
Punjab Agricultural University, Ludhiana
Abstract
The present study was carried out to assess the awareness of youth, using social media,
especially for political and agricultural news. Responses from a total of 100 youth (Men) in
village Abbuwal were analysed. Male youth were randomly chosen, because of agriculture
profession that is mostly adopted by the males. The first section of demographic profile of the
respondents included 7 questions. Second section with 34 questions included queries on
mobile, PC or laptop and social media using pattern. While, third was the reasons for using
social media apps and sites, which included 9 questions. From the results, it was noted that
almost every youth has a smartphone and there is a big effect of 4G services in village. Most
of the youth use social media on their mobile phone. For information and knowledge area,
responses were good. Most of the youth were using it for information regarding work. For
watching videos, listening to music the responses were on medium level and information on
studies had poor response. Social network was playing an important role in friendship and
many of the youth were using it, because it was used by their friends. But, number of youth
picking social issues on social media was not enough. Social media is affecting regular life a
lot as youth use it upto 2-3 hours in a day. However, they have some interest in political and
especially in agricultural news.
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