MARKET OPPORTUNITIES FOR PRODUCTS PROCESSED AT FARMER OWNED TOMATO PROCESSING UNIT IN CHITTOOR DISTRICT OF ANDHRA PRADESH
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Date
2019
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ACHARYA N G RANGA AGRICULTURAL UNIVERSITY, GUNTUR
Abstract
The study was conducted to identify consumption pattern, consumer preference and market opportunities (market potential) for processed tomato products. The study was conducted in 2 urban cities namely Bangalore and Tirupati of South India. The particulars of the customers who regularly buy the tomato products has been elicited from the selected retail outlets and 40 consumers (10 each from 4 selected retail outlets) in each urban centers have been selected randomly and interviewed. Thus making 80 consumers as total sample size. Most of the consumers were females (52.50%), under the age group of 25 to 35 years (42.50%), Majority of the consumers household size was less than 4 members (61.25%), while (48.75%) consumers were graduates. Most of the respondents who showed the preference towards tomato sauce were (98.75%), followed by tomato ketchup (86.25%), tomato juice (30.00%), and tomato paste (25.00%) and least used was tomato puree (7.50%). Majority of respondents use tomato in Chinese dishes (92.50%) followed by traditional dishes (87.50%) and Italian dishes (67.50%). Consumption pattern of tomato products by households was in form of fried rice (83.75%), noodles (67.5%), followed by manchuria, snacks, soup,
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bread, pasta, stew, chilli chicken, sandwich ,salads, chips/fries and spring rolls. Findings revealed that majority of consumers purchase tomato products once in week with preferred quantity of 250 to 500 gms. The taste was most preferred attribute of processed tomato products with a mean value of (78.11) followed by price (72.21) and aroma (69.92). Educational qualification, occupation, household size, and income have a significant relationship on frequency of purchase. The market potential in Tirupati for tomato sauces was rupees 6.60 crore followed by tomato ketchup rupees 4.76 crore, for tomato juice rupees 1.80 crore, for tomato paste rupees 2.25 crore and for tomato puree rupees 2.27 crore. The market potential in Bangalore for tomato ketchup were rupees 386.03 crore fallowed by tomato sauces rupees 285.25 crore, for tomato juice rupees 166.39 crore, for tomato puree rupees 77.25 crore and for tomato paste rupees 60.61crore.
Description
D5807
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