Economics of production and marketing of flower under protected cultivation in jabalpur district of madhya pradesh
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Date
2014
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JNKVV
Abstract
The present study entitled “Economics of Production and Marketing of flower under protected cultivation in Jabalpur District of Madhya Pradesh (M.P.)” was undertaken with a view to workout costs and return of gerbera and rose cut flowers produced under protected condition, their marketing patter and production and marketing constraints. A sample of 5 cut flowers polyhouse established in four blocks of Jabalpur were selected purposively. The required primary data were collected by survey method and personal interview of selected sample respondent using pre- tested interview schedule pertains to the agriculture year 2013-14. Cost of cultivation, profitability measures, break - even analysis, marketing cost, marketing margins and opinion ranking technique etc were employed to analysed the collected
data.
The study revealed that total cost in gerbera production grown on an average 1200 m2 were Rs 757672 out of which share of operational and fixed cost was 35:65. In rose production total cost incurred was also at per with gerbera (Rs
735431) and more than two - third contribution was of fixed cost. The annual gerbera and rose production on sample polyhouse 409288 and 342000 flowers respectively which is 108 and 76% higher than the break- even level, Net profit was to the extent of Rs 529868 and Rs 345288 and benefit- cost ratio was 1:70 and 1:46 respectively. Thus, existing production technology yield sufficient profit to the cut flowers growers. There are three marketing channels prevalent for cut flower marketing in the study area. (Channel I) covers Producer – consumer, (Channel II) Producer – wholesaler
– retailer consumer and (Channel III) Producer– commission agent – retailer – consumer. Respondents retained meager quantum of production for their own consumption and major production was marketed and marketable surplus. Major portion of produce was disposed off through channel III because producer gets maximum of gerbera and rose price per bag in channel III i.e. Rs 680 and Rs 710. Price spread ranged between Rs 190 to Rs 300 in gerbera and Rs 180 to 340 in rose. Producer share in consumer price was 76.2, 66.6 and 69.3% in respectively channel I to channel III. Huge investment requirement, Shortage of trained manpower, Price fluctuation, cold storage facilities were the important production and marketing constraints reported by sample respondents. These constraints should be minimized to augment production and profit of cut flower growers in the study area.
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Keywords
costs, developmental stages, markets, productivity, economics, roses, harvesting, plant products, marketing, tillage equipment