Designer's Khadi Kurtis for Young Adults
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Date
2012
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Publisher
UAS, Dharwad
Abstract
The study on Designer’s khadi kurtis for young adults was carried out during 2010-12
at Hubli-Dharwad corporation area with the objectives to find out the different styles of kurtis
available in the market; to explore the possibilities of designing, product development and
value addition of khadi kurtis for young adults and to know the acceptance and cost of
production of designed khadi kurtis. The methodology involved survey and experimental
procedures. Both traditional and professional college young adults were interviewed to
collect the information on the different type of readymade garments, fibre content, styles of
kurtis, value addition and kurti brands preferred by the young adults. On the basis of survey
results, 50 styles of kurtis were designed for young adults by forecasting, mood board
preparation, illustration, swatch and colour board, out of which 10 styles were selected for
further construction (5 each for khadi cotton and khadi silk). Exhibition and fashion show
was organized to know the acceptance for the khadi kurtis by young adults and textile
experts. Both young adults and textile experts opined as excellent with respect to the concept
of sweat pads and overall appearance of designer’s khadi kurtis. However, roll-up sleeve
kurti and pleated yoke kurti were most accepted and preferred among khadi cotton kurti and
shirring kurti among khadi silk kurtis. Most of the respondents opined all khadi silk kurtis as
expensive and khadi cotton kurtis to be reasonable and affordable by all type of consumers.
This study is further helpful in designing khadi kurtis for different age groups, region,
religion, season, gender and special groups applying combination of elements and principles
of design.