M.Sc. (Agri.) dissertation
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Date
2005-08
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AAU, Anand
Abstract
Banana is the major fruit crop of Anand district. In Gujarat nearly
30 percent of banana cultivation falls in Anand district. Hence, it is prime
importance to achieve maximum banana production and to get maximum benefit.
Higher per unit production from the banana farm coupled with higher profit is the
primary goal of banana growers. For this it is essential to acquire new information
and adopt improved cultivation practices of banana as recommended by the
scientists. Besides this, for better realization of net profit, marketing aspect
should be given due consideration and particularly for banana crop, it is very
much important as the banana fruit is highly perishable in nature. Hence, it is
essential to identify the information needs of banana growers.
Considering this, an investigation entitled,“ Information Needs and
Marketing Constraints of banana growers ” was carried out with the following
objectives:
Abstract
1. To study the personal, social-communicational, economical and
psychological characteristics of the banana growers.
2. To ascertain the information needs of the banana growers.
3. To know the marketing constraints of the banana growers.
4. To study the relationship between personal, social-communicational,
economical and psychological characteristics of banana growers and their
information needs.
5. To study the relationship between personal, social-communicational,
economical and psychological characteristics of banana growers and their
marketing constraints.
6. To know the suggestions from the banana growers to overcome the
marketing constraints faced by them.
Research Methodology
The present investigation was undertaken to study the information
needs and marketing constraints of banana crop in Anand district of Middle
Gujarat. Anand district was purposively selected for the present study where
banana is grown extensively. Further Anand, Borsad and Anklav talukas of Anand
district were considered for the present investigation on the basis of their share to
banana area in the district. Then 15 banana growing villages ( five from each
taluka) on the basis of area under banana cultivation were selected. Ten banana
growers from each of selected villages were chosen. In all, 150 banana growers
were selected for detailed study.
The study covered the agricultural year 2001-02; 2002-03 and 2003-04 and data
were collected with the help of developed interview schedule by survey method.
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Abstract
Major findings
1. More than half of the respondents were from the middle age group.
2. More than three-fourth the respondents (78.01 percent) had education
from primary to higher secondary level.
3. The occupation of farming and A. H. was the most followed occupation by
the respondents.
4. Less than half of the respondents were from small family, while two-fifth of
them were from medium size of family.
5. Majority of the respondents were either members in one organization or
more than one organizations.
6. More than two-third of the respondents had medium level of exposure to
overall utilization of information sources.
7. More than two-third of the respondents had medium level of extension
participation.
8. More than two-fifth of the respondents were with medium size of land
holding.
9. Nearly three-fourth of the respondents had land under banana cultivation
maximum up to 2.00 hectares.
10. More than one-half of the respondents had at least one irrigation source.
11. More than two-third of the respondents had medium level of annual
income.
12. Three-fifth of the respondents were found with medium level of economic
motivation.
13. More than three-fifth of the respondents were found with medium level of
scientific orientation.
14. Nearly three-fourth of the respondents had medium level of market
orientation.
15. Less than three-fourth of the respondents were found with medium level of
cosmopoliteness.
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Abstract
16. Majority of the farmers expressed their needs for information about market
management, tissue culture, plant protection, variety and other supportive
facts.
17. The major constraints faced by respondents were lack of risk bearing
capacity, low price of banana, lack of reliable updated information
on marketing and lack of storage facilities.
18. Among selected independent variables, education, use of information
sources, extension participation, size of land holding, land under banana
cultivation, annual income, economic motivation, scientific orientation and
market orientation had significant correlation with information needs of
banana growers.
19. Among selected independent variables, age, education, occupation and
market orientation had significant correlation with marketing constraints of
banana growers.
20. The important suggestions endorsed by the banana growers to
overcome their marketing constraints were: “to determine support price for
banana" “setting up banana base agro-processing industries”, “agril.
extension system should cover marketing of various crop.”
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Description
Keywords
Agriculture, Extension Education, marketing