A STUDY ON KNOWLEDGE AND ADOPTION LEVELS OF PADDY FARMERS IN EAST GODAVARI DISTRICT OF ANDHRA PRADESH

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Date
2014
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ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY
Abstract
Research study entitled “Knowledge and Adoption levels of paddy farmers in East Godavari district of Andhra Pradesh” was undertaken to study the profile characteristics of Paddy farmers, find the knowledge and adoption level of Paddy farmers. Further it aims to elucidate the constraints faced by Paddy farmers and suggestions. The study was taken up in four blocks of East Godavari district with a sample size of 120 Paddy farmers. Fourteen independent variables with knowledge level and extent of adoption as dependent variables were studied. The respondents were interviewed personally by a well-structured and pre-tested interview schedule. The data collected were coded, tabulated and analyzed using suitable statistical tools. The profile of Paddy farmers revealed that majority of the respondents were medium aged, educated up to High school level, medium level of Farming experience, semi-medium land holdings, medium level of social participation, Annual income, Market orientation, Economic Orientation, Extension contact, cosmopoliteness, cropping intensity Innovativeness, Mass media exposure and Risk orientation were found in medium level. Majority of the respondents had medium level of knowledge followed by the higher level. An overwhelming majority of respondents had knowledge about the Pest management practices, nursery preparation, irrigation management, nutrient management and main field preparation. More than half of the respondents had medium level of adoption in the cultivation of paddy , an overwhelming majority of respondents were adopted the Pest management practices, irrigation management, main field preparation, nursery preparation and nutrient management practices. The incentives provided by the state government to promote the adoption of recommended technology worked well. The variables viz., Age ,annual income , Educational status, , Economic orientation, Mass media exposure, Social participation, Extension contact, Market orientation, Innovativeness and Risk orientation, showed a positive and significant association with knowledge as well as Adoption. The variable cropping intensity had shown negative correlation to the knowledge level and adoption of the respondents at 1 per cent level of significance. The variable cropping intensity and social participation did not show any relation with extent of adoption. MLR analysis gave the output value R2 as 0.898 all fourteen independent variables put together have contributed to the extent of 89.8 percent of variation in the knowledge of farmers, leaving the rest (11.2%) to extraneous effect and with respect to adoption output value of R2 is 0.757 all fourteen independent variables put together have contributed to the extent of 75.7 percent of variation in the adoption of farmers, leaving the rest (24.3%) to extraneous effect. The unavailability of the seeds at the time of sowing, rodent damage, delay in getting soil sample reports ,difficulty in understanding the ETL,unavailability of the Biocontrol agents ,delay in getting subsidy and meeting different officials for getting loan and the technical advice were the major constraints expressed by the Paddy farmers. Training the farmers, strengthening the co-operative society, creating awareness about mass approach for rodent control and timely availability of the seed at the time of sowing were suggested by the majority of Paddy farmers.
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