“ANALYTICAL STUDY OF BT COTTON AND ITS PERFORMANCE IN BHAVNAGAR DISTRICT”
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Date
2012-04
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JAU, JUNAGADH
Abstract
Agricultural sector is the mainstream of the Indian economy and it accounts for about 20 per cent of our GDP (Gross Domestic Product). While the Financial Sector is doing a great job of supporting the Indian Economy in all spheres, the manufacturing sector is taking the Indian Economy to new heights.
Cotton is a major cash crop of India. It is grown under rainfed as well as irrigated conditions and the major cotton producing states include Maharashtra, Gujarat, Andhra Pradesh, Punjab, Karnataka, and Madhya Pradesh.
Since the introduction transgenic crops in 1996, there has been a substantial increase in their area. The Monsanto Company developed Bt Cotton (Bacillus thuringiensis Cotton) and this is now one of the widely grown transgenic crops.
Bt cotton contains a foreign gene obtained from Bacillus thuringiensis, which is an aerobic bacterium characterized by its ability to produce crystalline inclusions during sporulation.
The present project work has been carried to find out the market potential of Rasi seed (p) ltd., find out the constraints pertaining to dealers and retailer related to seed company and formulate promotional strategy for Rasi seeds (p) ltd.
As per objectives of the study; multi stage, purposive and random sampling technique were adopted. By using this sampling technique, two talukas Mahuva and Talaja were purposively selected from Bhavnagar district. Seven villages from each selected taluka purposively selected. 10 farmers were randomly selected from each villages and 15 dealers were randomly selected from each taluka. Total sample size of farmers were 140 and total numbers of dealers 30 were selected from Bhavnagar district. Tabular and graphical analysis has been used extensively.
The study concluded that Rasi Seeds Ltd. Stood first with 31,406 packets (28.55%) from study area followed by Tulsi Seeds Ltd. (12.77%), Ajeet Seeds Ltd. (12.16%), Kaveri Seeds Ltd. (8.53%), and Monsanto Genetics India Pvt. Ltd. (8.27%), Nuziveedu Seeds Ltd. (5.75%) and rest of the companies had share of 24 per cent.
High competition is the major problem, which is perceived by around 40 per cent of the respondents, followed by lack of extension activities (20 per cent), inadequate trained personnel marketing and pressure for sale on credit basis were the problems for 17 and 13 per cent respondents, respectively.
The mass media help to increase knowledge about product which is secured first rank among all five promotional activities. Company provides mainly field staff and demonstration for promotion of their product to dealers. The input facilities like credits provided by dealers accounted for 50 per cent of the total promotional facilities given to the farmers.
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JAU-1554