Financial Awareness and Knowledge of Women Customers of Women Banks
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Date
2016-06
Authors
Kakraddi, Poornima Laxman
Journal Title
Journal ISSN
Volume Title
Publisher
University of Agricultural Sciences, Dharwad
Abstract
The present investigation was undertaken to study the financial awareness and knowledge of women customers of women banks. The study was conducted in Vijayapur district of Karnataka state during 2015-16 by ex-post facto research design. Two women banks were purposively selected for the study as these two were leading women co-operative banks in Vijayapur district. The study was carried out among the women customers of these banks. From the list of women customers provided by the banks, 162 customers from Chaitanya mahila co-operative bank and 138 customers from Bijapur district mahila sahakari bank were randomly selected for the study. Thus, the total sample of the study was 300. Personal interview method was used to collect the data and suitable statistical tools were used for analyzing the data. The customers were mainly between the ages of 18-50 years. The study revealed that the awareness index was highest (79.80) in case of interest rate on loans followed by types of deposit accounts (74.41), types of loans (67.88), interest rates on deposit accounts (55.16), financial services (45.95), other services and schemes (36.99) and micro-insurance (31.27). Regarding knowledge index, it was highest in case of types of deposit accounts (66.88) followed by interest rates on deposit accounts (38.11), other services and schemes (24.77), financial services (22.66) and micro-insurance (17.05). The total adoption index was as low as 16.13. Majority of the customers (94.00 %) were from lower middle to upper middle category of socio- economic status. The overall satisfaction index with reference to perception about bank staff was 70.00, services offered by bank was 62.61 and physical facilities was 69.33. The total satisfaction index about women banks was 67.31.