Radio listening and televiewing behaviour of rural women
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Date
2005
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Publisher
UAS, Dharwad
Abstract
A study on Radio listening and televiewing behaviour of rural women was undertaken
during 2006-07 in Belgum district of Karnataka state. Sample consisted of 200 rural women
viz., 100 radio listeners and 100 televiewers from Naganur, Tukkanatti, Kalloli and
Sanganakeri villages of Gokak taluk. Pre-tested interview schedule was used for collection of
information. Radio and Television programmes were classified into four categories namely
farm, home, community and anyother programmes. Anyother programme included news,
quiz, cinema and its songs, employment, crime, entertainment, astrology, serials,
philosophical, educational programmes etc. Amongst all these programmes majority of the
respondents had listened and viewed only entertainment programmes. Highest time was spent
on listening to any other programmes (84.34 min. out of 374 minutes) followed by home
programmes (47.44 min. out of 220 minutes), farm programmes (15.36 min. out of 75
minutes) and community programmes (3.15 min. out of 65 minutes). With respect to
television highest time was spent (256.6 min out of 2,400 min.) on entertainment programmes
followed by home programmes (8.54 min. out of 120 min.), community programmes (5.45
min out of 120 min.) and farm programmes (3.00 out of 120 min.). Rural women strongly
agreed that radio and television programmes are in simple language and helpful for adoption
of technologies and give more information. Lack of leisure time for rural women was the
important problem for not listening and viewing to all radio and television programmes
regularly as mentioned by large majority of rural women. . They preferred simple
programmes in local language, programmes to give timely information and they wanted
detailed information on income generating activities.