An analysis of monthly farm magazines published by G.B. Pant University of Agriculture & Technology Pantnagar
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Date
2005-06
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G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand)
Abstract
With the start of community development programme in 1952 and establishment of university several farm journals and magazines were started. As a part of the efforts to reach the farmers as well as rural community, university published two monthly farm magazines i.e. Indian Farmers' Digest and Kisan Bharati .To analyze the content and to know the readerships behaviour of the subscribers this study was conducted with the following objectives.1.To study the socio-economic profile of the subscribers of the two monthly farm magazines published by G.B. Pant University of Agriculture & Technology Pantnagar.2. To study the content and coverage of both the farm magazines.3. To study the readership behaviour of the subscribers of two monthly farm magazines namely Indian Farmers’ Digest and Kisan Bharati.4. To study the opinion of the subscribers towards farm magazines. The study conducted by selecting the six issues of both the farm magazines Kisan Bharati and Indian Farmers' Digest of 2004 from three months of Rabi season viz. December, January, February and three months of Kharif season viz. July, August and September of both magazines of the year 2004were selected for the study. The subscribers of farm magazines from Uttaranchal state and adjoining districts were taken by Census method. After analyzing the content of magazines and readership behaviour of the subscribers, findings of the content of both the magazines Kisan Bharati and Indian Farmers' Digest comprised of articles, illustrations and advertisements were analysed. Among articles agriculture had the highest frequency followed by general category, animal science, agricultural engineering, home science and fisheries science in both the farm magazines. In illustrations maximum number of illustrations were from agriculture (80.84% in Kisan Bharati and 52% in Indian Farmers' Digest) followed by animal science. In advertisements there was maximum number of advertisements in general category followed by agriculture and agricultural engineering in both the farm magazines. Regarding the readership behaviour of subscribers, majority of the subscribers of both the magazines were satisfied with the present format of the magazines.
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