VALUE CHAIN ANALYSIS OF KIWI IN ARUNACHAL PRADESH
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Date
2023
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Abstract
The kiwifruit (Actinidia deliciosa Chev.) is a fruiting vine, also referred to as "China's miracle fruit" and "Horticulture Wonder of New Zealand". It is believed to be native to china, but New Zealand introduced it to the world market. In India, kiwi fruit was first introduced in 1963 in Shimla and later spread to the mid and low-hills of the country, and has been identified as one of the significant and profitable fruit crops for the future.
The present study was on Value Chain Analysis of Kiwi in Arunachal Pradesh, largest producer of kiwi fruit in India. It contributes 44% of the total 16.13 thousand tonnes of kiwi produced in the country. As part of the Mission Organic Value Chain Development Programme for the North East Region (MOVCDP-NER), the Lower Subansiri district of Arunachal Pradesh is the first in the country to receive an organic certification for kiwi. The major objectives of the study includes production and disposal pattern of Kiwi, mapping the value chain and finally to examine the problems throughout the value chain. Primary data were collected from the sample farmers of the Lower Subansiri district using random sampling techniques from 40 farmers and 20 stakeholders. Simple tabular and percentage analysis, compound growth rates, producer’s surplus analysis and garret ranking techniques were used as per the needs of the objectives.
The findings of the study revealed that kiwi fruit production and commercialization are emerging farming operations in the study area. Kiwi farming is becoming an appealing agricultural business, as it generates a considerate income for farmers. The CGR was found to be 16.60, 11.51 and -3.96 respectively for area, production and productivity of Kiwi in the study area. The marketable surplus was 1299.50 quintals but the marketed surplus was found to be more than marketable surplus (1314.20qts). it implies distress sale on the part of the sample farmers. Out of the 6 marketing channels identified, channel –VI, viz., producer – cooperatives – distant trader / wholesaler – distant retailer – consumer was found to be the most effective channel, dealing with 36.70% of the total production. It was also found that 78.50 % and 21.50 % of Kiwi reaches the consumer as fresh and processed Kiwi respectively. The major problems encountered during production and marketing were found to be high cost of establishment, lack of grading facilities
Providing production subsidy, nurseries for quality planting material, developing knowledge and skills of the grower, and developing post harvest practices may lead to develop the Kiwi sector to a great extent. India imports fresh kiwis to satisfy domestic demand; hence there is enormous potential to boost kiwi production in Arunachal Pradesh. However, the lack of reliable production data, research and extension services, post-harvest infrastructure, and the poor credit support make it difficult to develop an efficient value chain. Marketing is also a major challenge due to a lack of cold storage and processing facilities, as well as other infrastructure for promoting kiwifruit in the region. On the basis of the results, one may suggest that a dedicated research centre, training and extension services, financial support and infrastructure facilities may be provided to increase the productivity and improve the value chain of kiwi in the study area.