Economic Evaluation of Kisan Bazaar (Farmers’ Market) in Punjab
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Date
2021
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Punjab Agricultural University, Ludhiana
Abstract
The present study was proposed to analyze the economic efficiency of Kisan bazaar with respect
to farmers/sellers as well as consumers, its benefits and problems faced by the stakeholders in
Punjab. By using simple random sampling 50 farmers/sellers segregated in two groups i.e. group I
(marginal and small) and group II (medium and large) and 50 consumers along with four
commodities that were ladyfinger, brinjal, turmeric powder and honey were selected from six
districts of Punjab to calculate overall economic efficiency of Kisan Bazaar and perception with
regard to various aspects of the market were asked using specially structured schedule. The
disposal of selected commodities was done through three different channels i.e. Supply Chain I
(producer → wholesaler → retailer → consumer), Supply chain II (producer → retailer →
consumer) and Supply chain III {producer → consumer (Kisan Bazaar)} with sub supply chain III
A {producer → consumer (Kisan Melas)}. The reference period of study was 2018-19. Overall the
majority of the farmers selling in Kisan bazaar came out to be marginal and small farmers with
maximum belonged to the age group of 45-59. Results of the study revealed that in supply chain
III producers share in consumers’ rupee for disposal of ladyfinger and brinjal- came out to be
more than 90 per cent in both the groups and was highest among the selected supply chain
channels. With respect to turmeric powder and honey the producer’s share in consumer’s rupee in
case of Kisan Bazaar came out to be approximately 90 per cent for both the groups whereas in
Kisan melas with respect to disposal of turmeric and honey the same came out to be more than 90
per cent for both the groups and was highest among the selected supply channels. The major
influencing factors with respect to farmers/sellers was assured customers and higher price of
produce, whereas for consumers it was affordable price of products along with their freshness and
better quality as compared to local retailers. The major problem faced by the farmers/sellers were
the lack of infrastructure like storage, water, light, sanitation etc and major problems faced by the
consumers came out to be less variety of products and less frequency of business days of Kisan
Bazaar. Farmers should be encouraged to bring more variety of products in the kisan bazaar. The
study highlighted that respective Agriculture Departments needs to put more focus on better
infrastructure facilities (storage, water, sanitation, electricity etc) and parking facilities to cater
better the stakeholders. Better market regulation should be done. It should be conducted for more
number of business days. More TV and Radio advertisements needs to be done in order to aware
more consumers.
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Citation
Amrinder Singh (2021). Economic Evaluation of Kisan Bazaar (Farmers’ Market) in Punjab (Unpublished M.Sc. thesis). Punjab Agricultural University, Ludhiana, Punjab, India.