Economic appraisal of production and marketing of kinnow (Citrus reticulate blanco) in Sirsa district, Haryana
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Date
2009
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Publisher
CCSHAU
Abstract
The present study was undertaken to examine various aspects of
“Economic Appraisal of Production and Marketing of Kinnow (Citrus reticulate
blanco) in Sirsa district, Haryana” with the following objectives:
1. To workout the costs and returns of Kinnow production.
2. To study marketing costs and margins under different marketing channels.
3. To identify the constraints faced by the farmers in production and
marketing of Kinnow and to suggest remedial measures.
The present study was conducted in Sirsa district of Haryana, which was
selected purposively on basis of maximum area and production under kinnow
cultivation. Further, Dabwali market was selected for the market study. Finally
60 growers from purposively selected six villages were selected for the present
study. On the basis of the nature of the data, budgeting technique and various
economic tools were used for estimation of cost of production, economic
feasibility, marketing costs and margins.
The study revealed that over all kinnow growers incurred losses during
the initial five years of establishment of kinnow orchard. The net returns per
hectare were Rs. 66209 in the seventh year and it was expected that this rate of
return to be more or less same upto to age of 25 years. The net present value per
hectare was calculated at 12 per cent discount rate, which comes to Rs.
166902.99 for entire expected life of orchard. Further, on the basis of
benefit-cost ratio 1: 2.97 and internal rate of return (27.35 per cent) it may be
concluded that kinnow orchard is a profitable proposition.
While, comparing the results for different channels, it was observed that
major share of the produce marketed through channel II (Producer Pre-harvest
contractor Commission agent Retailer Consumer) while the producer’s
share in consumer’s rupee was more in direct sale as compared to other channel
due to the elimination of market intermediaries. Marketing efficiency worked out
in kinnow marketing showed that channel V (Producer–consumer) was most
efficient marketing channel.
Major problems faced by the kinnow growers in production of kinnow
were damage due to aberrant weather conditions, non-availability of good
seedling and lack of technical knowledge. Problems faced in marketing were
lack of support price, inefficient market organization and non-availability of
processing facilities. The study emphasized the need to develop the proper
marketing and processing facilities before its cultivation is popularized on a large
scale in the state.
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Keywords
Kinnow, Citrus, NPV, IRR, B:C ratio, Price spread, Marketing efficiency