Marketing of Guava in Punjab- An Economic Analysis
Loading...
Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The present study was undertaken to examine the trends in area, production, yield, market arrivals and of guava in Punjab along with marketing channels, market margins and price spread. Guava occupy an area of 8183 hectares with an annual production is 155526 m tons. Patiala and Amritsar districts with the highest concentration of guava production during the year 2007-08 were selected for the purpose of this study. A sample of 60 farmers (28 farmers from Amritsar district and 32 from Patiala district) was selected randomly. The study revealed that each sample farmers had 2.69 hectares of area under the guava. Per holding production of guava was 487.77 quintals. The marketed surplus was high to extent of about 98.83 per cent. As high as 79.95 per cent of area under guava was leased out to the contractors and only 23.05 per cent of farmers retained themselves. Most of pre-harvest contractors sold their fruit in Delhi market. Delhi is the biggest consuming market in entire north India. The overall rate of contract on per hectare basis was about Rs.131529. The marketing season of guava started from the month of July every year and closed by the end of February. The price indices were higher when the arrival of guava in the market was low. The producer’s share in consumer’s rupee in Amritsar district was 51.44 per cent and in Patiala district 51.28 per cent through pre-harvest contractors and 72.68 and 71.26 through direct sale. The study also brought out various marketing and production related constraints and also implies some suggestions in marketing system in both the districts.
Description
Keywords
marketing, farmers