Consumption pattern of processed horticultural food products in Dharwad District
Loading...
Date
2008
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The objective of the present study was to analyze the consumption pattern of
processed horticultural food products in Dharwad district. The study is based on primary data
collected from sample respondents located in urban area, semi-urban area and rural area of
Dharwad district. A total sample of 180 respondents (60 urban, 60 semi-urban and 60 rural
households) formed the sample for the study. Data was processed using tabular analysis,
regression analysis and conjoint analysis.
The products used by the consumers was mostly home made like pickles, chips, chilli
powder. Majority of the consumers purchased unbranded turmeric powder branded product is
popular in the case of jam and sauce/ketchup. The annual consumption of jam and
sauce/ketchup was highest by urban consumers i.e. 2.33 and 2.25 kgs respectively. Pickles
and chips were consumed highest by rural consumers i.e. 10.96 and 12.15 kgs respectively
and in the case of chilli and turmeric powder it was highest by semi-urban consumers 11.43
and 3.26 kgs respectively. The annual family expenditure on processed horticultural food
products was nearly 2.5 to 3.1 per cent and ranged from Rs. 2165 (urban consumers) to Rs.
1745 (rural consumers). The factors influencing consumption of different products was
annual income in the case of jam, sauce/ketchup and chilli powder and family size in the case
of pickles, chips and chilli and turmeric powder consumed. The consumer’s preference was
different for different processed horticultural food products i.e. in the case of jam and
sauce/ketchup they preferred price followed by taste and brand. In the case of pickles, chips
and chilli and turmeric powder first preference was given to brand followed by price and
taste. The most preferred product combination by the consumers was good taste, low priced
and branded products.
Description
Keywords
Agricultural Economics