Adaption of traditional motifs of Gujarat to digital embroidery
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Date
2015
Authors
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Journal ISSN
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Publisher
CCSHAU
Abstract
Designing textile is an ancient craft in India which is one of the most demanding fields as it is
full of scope of creativity. There is a great need to revive the traditional records of textiles by giving
captivity grandeur to the Indian textile pieces by introducing innovative designs. Exploring new design
elements from our rich cultural heritage is a step in this direction. Keeping in mind these points, the
present study was conducted to adapt traditional Gujarat motifs on bed covers through digital
embroidery technique.
Traditional motifs of Kutch region of Gujarat were collected from secondary sources and
classified into four categories i.e. geometrical, floral and foliage, animal and bird and boarder motifs.
The collected motifs were shown to the experts to sought their preferences. Four top preferred motifs
from each category were selected and thirty three designs were developed in CorelDRAW software
using selected sixteen motifs. Five top preferred designs were selected for placements of designs on
bed covers. The base colour and fabric for bed covers were selected as per preferences of experts.
Twenty five developed design placements were again shown to the experts and one best design
placement of each design was selected for development of colour ways. Three colour ways of selected
five design placements were prepared and colour way that secured I
st
rank was selected for each design
placement for development of bed covers through digital embroidery technique. The cost of each bed
cover was determined by adding the cost of fabric, design punching, embroidery and finishing charges.
The digital embroidered bed covers were evaluated for consumers acceptability on different
parameters.
Medium weight cotton fabric in beige colour with medium intensity was most preferred for
bed covers. Sixteen motifs selected for design development out of eighty four motifs were motif no. 1,
7, 8 and 12 in geometrical category, motif no. 1, 11, 12 and 16 in floral and foliage category, motif no.
6, 10, 11 and 20 in animal and bird category and motif no. 8, 10, 15 and16 in boarder category. Design
no. 7, 9, 11, 25 and 30 were five top preferred designs. Preferences of respondents for placement of
selected five designs were placement III of design no.7, 9 and 30, placement I of design no. 11 and
placement II of design no. 25. Colour ways preferred most by the respondents for embroidery were
colour way III of design no. 7 and 11, colour way II of design no. 9 and colour way I of design no. 25
and 30. Five bed covers were developed through digital embroidery as per preferred placements and
colour ways of selected designs. All the developed bed covers were found very appealing and accepted
by consumers for suitability of digital embroidery technique in design development. The cost of the
bed covers rated appropriate by half of respondents. Thus, traditional Gujarat motifs adapted for
designing the bed covers using digital embroidery has broaden the design base for textile products.
Description
Keywords
Placement, Selection, Processed products, Productivity, Costs, Technological changes, Markets, Manpower, Adaptation, Economic systems